Amazon.com: Amazon Prime - Amazonprime

Overview

Snoop Summary for amazonprime.com

This is a free and comprehensive report about amazonprime.com. Our records indicate that amazonprime.com is owned/operated by Amazon Technologies, Inc.. If amazonprime.com was to be sold it would possibly be worth $203 USD (based on the daily revenue potential of the website over a 24 month period). Amazonprime.com is slightly popular with an estimated 93 daily unique visitors. This report was last updated 2nd September, 2024.

About amazonprime.com

Site Preview:
Title:	Amazon.com: Amazon Prime
Description:	See what being an Amazon Prime member is all about. Free delivery, exclusive deals, tons of movies and music. Explore Prime.
Keywords and Tags:	business
Related Terms:	alberta prime time, amazon associate, amazon be, amazon emr, amazon fr, amazon influencer program, amazon post, prime hedge fund broker, prime line, slow roasted prime rib
Fav Icon:
Age:	Over 19 years old
Domain Created:	25th January, 2005
Domain Updated:	2nd August, 2024
Domain Expires:	16th April, 2025

Review

Snoop Score

1/5

Valuation

$203 USD

Note: All valuation figures are estimates.

Popularity

Low

Note: Popularity is estimated.

Rank, Reach and Authority

Alexa Rank:	8,333,381
Alexa Reach:
SEMrush Rank (US):
SEMrush Authority Score:
Moz Domain Authority:	0
Moz Page Authority:	0

Organic vs Paid (Google Ads)

Traffic

Visitors

Daily Visitors:	93
Monthly Visitors:	2,831
Yearly Visitors:	33,945

Note: All visitors figures are estimates.

Visitors By Country

Revenue

Daily Revenue:	$0 USD
Monthly Revenue:	$8 USD
Yearly Revenue:	$97 USD

Note: All revenue figures are estimates.

Revenue By Country

SEO

Backlinks Analysis (SEMrush)

Top Ranking Keywords (US)

Domain Analysis

	Value	Length
Domain:	amazonprime.com	15
Domain Name:	amazonprime	11
Extension (TLD):	com	3

Expiry Check:

Page Speed Analysis

Average Load Time:
Load Time Comparison:

Avg. (All Categories)

Performance

Accessibility

Best Practices

SEO

PWA

0–49 (Fail) 50–89 (Average) 90–100 (Pass)

URL: https://www.amazon.com/amazonprime/

Updated: 8th October, 2022

2.58 seconds

First Contentful Paint (FCP)

44%

40%

16%

0.00 seconds

First Input Delay (FID)

97%

2%

1%

Simulate loading on desktop

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for amazonprime.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Time to Interactive — 1.1 s
The time taken for the page to become fully interactive.

Total Blocking Time — 0 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Cumulative Layout Shift — 0
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Audits

Max Potential First Input Delay — 40 ms
Users could experience a delay when interacting with the page.

Network Requests
Below is a list of network requests that were made during page load.

URL	Protocol	Start Time (Ms)	End Time (Ms)	Transfer Size (Bytes)	Resource Size (Bytes)	Status Code	MIME Type	Resource Type
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https://eb2.3lift.com/xuid?ld=1&mid=8341&xuid=U_To3BzHTiayQjsVIM6g-A&dongle=az46&gdpr=0&cmp_cs=&us_privacy=	h2	3187.7489999752	3278.7339999923	462	37	200	image/gif	Image
https://s.amazon-adsystem.com/ecm3?ex=rubiconprojectHMT&id=pKRy0nnVQXmlFsXZz1nmZA	http/1.1	3195.3240000003	3392.7859999822	479	43	200	image/gif	Image
https://s.amazon-adsystem.com/ecm3?id=NtAmOzGLG-EvybXbHO3-HA&ex=rubiconproject.com&status=ok	http/1.1	3198.96899999	3530.9179999749	479	43	200	image/gif	Image
https://s.amazon-adsystem.com/ecm3?rcode=1&ex=imdb.com	http/1.1	3212.0920000016	3495.67199999	479	43	200	image/gif	Image
https://s.amazon-adsystem.com/ecm3?ex=adform.net&id=6883611535331045196	http/1.1	3224.8479999835	3441.3709999935	479	43	200	image/gif	Image
https://ssum-sec.casalemedia.com/usermatchredir?cb=https%3A%2F%2Fs.amazon-adsystem.com%2Fecm3%3Fex%3Dindex%26id%3D__UID__&s=184155&C=1	http/1.1	3227.727999998	3344.6159999876	1269	0	302	text/plain
https://s.amazon-adsystem.com/ecm3?ex=indexHMT&id=Y0Gl8CjFtQS8Zx8VznUjOwAA	http/1.1	3229.8739999824	3424.073000002	479	43	200	image/gif	Image
https://fls-na.amazon.com/1/batch/1/OE/		3261.2949999748	3266.0499999765	0	0	-1		Ping
https://sync.search.spotxchange.com/partner?adv_id=7922&redir=https://s.amazon-adsystem.com/ecm3?ex%3Dspotx.com%26id%3D%24SPOTX_USER_ID&__user_check__=1&sync_id=b2af4efb-4726-11ed-9d52-1d99161f0201	http/1.1	3269.2479999969	3475.1459999825	650	0	302	text/plain
https://s.amazon-adsystem.com/ecm3?id=cc0cd5613072cf91803918abc94690&ex=freewheel.tv&gdpr=0&gdpr_consent=	http/1.1	3271.1189999827	3441.0369999823	479	43	200	image/gif	Image
https://s.amazon-adsystem.com/ecm3?ex=zeotap&id=53be6618-db90-4a86-6f7b-372ed276fdcf	http/1.1	3271.8199999945	3426.9749999803	479	43	200	image/gif	Image
https://uipglob.semasio.net/amazon/1/get2?_url=https%3A%2F%2Fs.amazon-adsystem.com%2Fecm3%3Fex%3Dsemasio%26id%3D%24%7BUIPID%28%29%7D	http/1.1	3337.0989999967	3563.0629999796	675	0	302	text/plain
https://s.amazon-adsystem.com/ecm3?ex=index&id=KhOSwBFS_3boBn1lvlJn8Tc4enk4ZgAC	http/1.1	3345.6339999975	3668.7229999807	479	43	200	image/gif	Image
https://s.amazon-adsystem.com/ecm3?ex=telaria.com&id=9606c51bb4eb4256a03084c0d93119df	http/1.1	3351.3719999755	3500.0999999756	479	43	200	image/gif	Image
https://dpm.demdex.net/demconf.jpg?et:ibs%7cdata:dpid=139200&dpuuid=iim78t5BScOaNnEfh4a5iw&redir=https%3A%2F%2Fs.amazon-adsystem.com%2Fecm3%3Fex%3Dadobe.com%26id%3D%24%7BDD_UUID%7D	http/1.1	3420.4969999846	3520.9619999805	954	0	302	text/plain
https://s.amazon-adsystem.com/ecm3?ex=visualiq&id=0-704e9d93-54f4-49b0-9437-863eb21dd72e	http/1.1	3423.5189999745	3669.299000001	479	43	200	image/gif	Image
https://s.amazon-adsystem.com/ecm3?ex=spotx.com&id=b2af4ea3-4726-11ed-9d52-1d99161f0201	http/1.1	3475.563999993	3792.1429999988	479	43	200	image/gif	Image
https://s.amazon-adsystem.com/ecm3?&ex=ninthdecimal.com&id=F478212DF1A541632811A5A002B3E886	http/1.1	3514.473999996	3618.7510000018	479	43	200	image/gif	Image
https://s.amazon-adsystem.com/ecm3?ex=adobe.com&id=52252227223265799500614786609701565877	http/1.1	3521.3709999807	3777.8969999927	479	43	200	image/gif	Image
https://s.amazon-adsystem.com/ecm3?ex=semasio&id=8BD88A945B0E2BE	http/1.1	3563.5820000025	3771.3479999802	479	43	200	image/gif	Image
https://s.amazon-adsystem.com/ecm3?ex=survata.com&id=	http/1.1	3613.1049999967	3938.0649999948	479	43	200	image/gif	Image
https://dr3fr5q4g2ul9.cloudfront.net/?abcfcca4-5e9e-8286-0670-4a0f99589676	h2	3671.8459999829	3736.9339999859	443	0	200	binary/octet-stream	Fetch
https://d2ef20sk9hi1u3.cloudfront.net/?abcfcca4-5e9e-8286-0670-4a0f99589676	h2	3672.5609999849	3701.0829999927	443	0	200	binary/octet-stream	Fetch
https://redirect.prod.experiment.routing.cloudfront.aws.a2z.com/x.png	http/1.1	4672.5459999871	4803.9299999946	290	0	302	text/plain
https://a8ec5327906619f2322d06b1ac3471aec.profile.den50-c2.cloudfront.net/test.png	http/1.1	4804.2359999963	5054.8980000021	488	58	200	text/plain	Image
https://www.amazon.com/rd/uedata?at&v=0.230536.0&id=CHQMV2KZPS3QAT09Q3HV&m=1&sc=csa:browserQuiteMut&pc=3533&at=3533&t=1665246706767&csmtags=aui:sw:page_proxy:no_ctrl\|browserQuiteMut&pty=PrimeLandingPageHorizonte&spty=Landing&pti=undefined&tid=CHQMV2KZPS3QAT09Q3HV&aftb=1	h2	4978.5829999892	5086.0629999952	484	71	200	text/html	Image
https://fls-na.amazon.com/1/batch/1/OP/ATVPDKIKX0DER:144-3502664-8210767:CHQMV2KZPS3QAT09Q3HV$uedata=s:%2Frd%2Fuedata%3Fat%26v%3D0.230536.0%26id%3DCHQMV2KZPS3QAT09Q3HV%26m%3D1%26sc%3Dcsa%3AbrowserQuiteMut%26pc%3D3533%26at%3D3533%26t%3D1665246706767%26csmtags%3Daui%3Asw%3Apage_proxy%3Ano_ctrl%7CbrowserQuiteMut%26pty%3DPrimeLandingPageHorizonte%26spty%3DLanding%26pti%3Dundefined%26tid%3DCHQMV2KZPS3QAT09Q3HV%26aftb%3D1:3533	h2	4979.5409999788	5046.3299999828	195	43	200	image/gif	Image
https://www.amazon.com/rd/uedata?at&v=0.230536.0&id=CHQMV2KZPS3QAT09Q3HV&m=1&sc=csa:startVL&pc=3546&at=3546&t=1665246706780&csmtags=startVL&pty=PrimeLandingPageHorizonte&spty=Landing&pti=undefined&tid=CHQMV2KZPS3QAT09Q3HV&aftb=1	h2	4989.9480000022	5099.9469999806	681	71	200	text/html	Image
https://fls-na.amazon.com/1/batch/1/OP/ATVPDKIKX0DER:144-3502664-8210767:CHQMV2KZPS3QAT09Q3HV$uedata=s:%2Frd%2Fuedata%3Fat%26v%3D0.230536.0%26id%3DCHQMV2KZPS3QAT09Q3HV%26m%3D1%26sc%3Dcsa%3AstartVL%26pc%3D3546%26at%3D3546%26t%3D1665246706780%26csmtags%3DstartVL%26pty%3DPrimeLandingPageHorizonte%26spty%3DLanding%26pti%3Dundefined%26tid%3DCHQMV2KZPS3QAT09Q3HV%26aftb%3D1:3547	h2	4990.3289999929	5057.7539999795	195	43	200	image/gif	Image
https://www.amazon.com/rd/uedata?at&v=0.230536.0&id=CHQMV2KZPS3QAT09Q3HV&m=1&sc=csa:vl50&vl50=142&pc=3547&at=3547&t=1665246706781&pty=PrimeLandingPageHorizonte&spty=Landing&pti=undefined&tid=CHQMV2KZPS3QAT09Q3HV&aftb=1	h2	4990.6499999925	5095.2739999921	681	71	200	text/html	Image
https://fls-na.amazon.com/1/batch/1/OP/ATVPDKIKX0DER:144-3502664-8210767:CHQMV2KZPS3QAT09Q3HV$uedata=s:%2Frd%2Fuedata%3Fat%26v%3D0.230536.0%26id%3DCHQMV2KZPS3QAT09Q3HV%26m%3D1%26sc%3Dcsa%3Avl50%26vl50%3D142%26pc%3D3547%26at%3D3547%26t%3D1665246706781%26pty%3DPrimeLandingPageHorizonte%26spty%3DLanding%26pti%3Dundefined%26tid%3DCHQMV2KZPS3QAT09Q3HV%26aftb%3D1:3548	h2	4990.9859999898	5057.2149999789	195	43	200	image/gif	Image
https://www.amazon.com/rd/uedata?at&v=0.230536.0&id=CHQMV2KZPS3QAT09Q3HV&m=1&sc=csa:vl90&vl90=185&pc=3549&at=3549&t=1665246706783&pty=PrimeLandingPageHorizonte&spty=Landing&pti=undefined&tid=CHQMV2KZPS3QAT09Q3HV&aftb=1	h2	4991.2159999949	5091.2129999779	681	71	200	text/html	Image
https://fls-na.amazon.com/1/batch/1/OP/ATVPDKIKX0DER:144-3502664-8210767:CHQMV2KZPS3QAT09Q3HV$uedata=s:%2Frd%2Fuedata%3Fat%26v%3D0.230536.0%26id%3DCHQMV2KZPS3QAT09Q3HV%26m%3D1%26sc%3Dcsa%3Avl90%26vl90%3D185%26pc%3D3549%26at%3D3549%26t%3D1665246706783%26pty%3DPrimeLandingPageHorizonte%26spty%3DLanding%26pti%3Dundefined%26tid%3DCHQMV2KZPS3QAT09Q3HV%26aftb%3D1:3549	h2	4991.457999975	5060.9299999778	195	43	200	image/gif	Image
https://www.amazon.com/rd/uedata?at&v=0.230536.0&id=CHQMV2KZPS3QAT09Q3HV&m=1&sc=csa:vl100&vl100=772&pc=3549&at=3549&t=1665246706783&pty=PrimeLandingPageHorizonte&spty=Landing&pti=undefined&tid=CHQMV2KZPS3QAT09Q3HV&aftb=1	h2	4991.7339999811	5088.7219999859	681	71	200	text/html	Image
https://fls-na.amazon.com/1/batch/1/OP/ATVPDKIKX0DER:144-3502664-8210767:CHQMV2KZPS3QAT09Q3HV$uedata=s:%2Frd%2Fuedata%3Fat%26v%3D0.230536.0%26id%3DCHQMV2KZPS3QAT09Q3HV%26m%3D1%26sc%3Dcsa%3Avl100%26vl100%3D772%26pc%3D3549%26at%3D3549%26t%3D1665246706783%26pty%3DPrimeLandingPageHorizonte%26spty%3DLanding%26pti%3Dundefined%26tid%3DCHQMV2KZPS3QAT09Q3HV%26aftb%3D1:3550	h2	4992.0979999879	5058.1639999873	195	43	200	image/gif	Image
https://www.amazon.com/rd/uedata?at&v=0.230536.0&id=CHQMV2KZPS3QAT09Q3HV&m=1&sc=csa:endVL&pc=3550&at=3550&t=1665246706784&csmtags=endVL&pty=PrimeLandingPageHorizonte&spty=Landing&pti=undefined&tid=CHQMV2KZPS3QAT09Q3HV&aftb=1	h2	4992.2799999767	5089.5289999899	681	71	200	text/html	Image
https://fls-na.amazon.com/1/batch/1/OP/ATVPDKIKX0DER:144-3502664-8210767:CHQMV2KZPS3QAT09Q3HV$uedata=s:%2Frd%2Fuedata%3Fat%26v%3D0.230536.0%26id%3DCHQMV2KZPS3QAT09Q3HV%26m%3D1%26sc%3Dcsa%3AendVL%26pc%3D3550%26at%3D3550%26t%3D1665246706784%26csmtags%3DendVL%26pty%3DPrimeLandingPageHorizonte%26spty%3DLanding%26pti%3Dundefined%26tid%3DCHQMV2KZPS3QAT09Q3HV%26aftb%3D1:3550	h2	4992.4210000027	5059.0429999866	195	43	200	image/gif	Image
https://www.amazon.com/rd/uedata?at&v=0.230536.0&id=CHQMV2KZPS3QAT09Q3HV&m=1&sc=csa:si&si=154&pc=3550&at=3550&t=1665246706784&pty=PrimeLandingPageHorizonte&spty=Landing&pti=undefined&tid=CHQMV2KZPS3QAT09Q3HV&aftb=1	h2	4992.7099999913	5099.23599998	681	71	200	text/html	Image
https://fls-na.amazon.com/1/batch/1/OP/ATVPDKIKX0DER:144-3502664-8210767:CHQMV2KZPS3QAT09Q3HV$uedata=s:%2Frd%2Fuedata%3Fat%26v%3D0.230536.0%26id%3DCHQMV2KZPS3QAT09Q3HV%26m%3D1%26sc%3Dcsa%3Asi%26si%3D154%26pc%3D3550%26at%3D3550%26t%3D1665246706784%26pty%3DPrimeLandingPageHorizonte%26spty%3DLanding%26pti%3Dundefined%26tid%3DCHQMV2KZPS3QAT09Q3HV%26aftb%3D1:3551	h2	4993.0919999897	5059.7609999822	195	43	200	image/gif	Image
https://www.amazon.com/rd/uedata?at&v=0.230536.0&id=CHQMV2KZPS3QAT09Q3HV&m=1&sc=csa:atfsi&atfsi=154&pc=3551&at=3551&t=1665246706785&pty=PrimeLandingPageHorizonte&spty=Landing&pti=undefined&tid=CHQMV2KZPS3QAT09Q3HV&aftb=1	h2	4993.4709999943	5254.3149999983	681	71	200	text/html	Image
https://fls-na.amazon.com/1/batch/1/OP/ATVPDKIKX0DER:144-3502664-8210767:CHQMV2KZPS3QAT09Q3HV$uedata=s:%2Frd%2Fuedata%3Fat%26v%3D0.230536.0%26id%3DCHQMV2KZPS3QAT09Q3HV%26m%3D1%26sc%3Dcsa%3Aatfsi%26atfsi%3D154%26pc%3D3551%26at%3D3551%26t%3D1665246706785%26pty%3DPrimeLandingPageHorizonte%26spty%3DLanding%26pti%3Dundefined%26tid%3DCHQMV2KZPS3QAT09Q3HV%26aftb%3D1:3551	h2	4993.9589999849	5061.6909999808	195	43	200	image/gif	Image
https://s.amazon-adsystem.com/ecm3?ex=sizmek&id=de3a57d9-39d6-4892-add0-0812f9c33bc2	http/1.1	5616.7999999889	5942.5139999948	479	43	200	image/gif	Image

Show Details

Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.

Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.

Tasks
Below is a list of the top-level main thread tasks that executed during page load.

Start Time (Ms)	End Time (Ms)
1413.775	25.119
1439.16	6.141
1458.797	11.149
1470.015	11.553
1484.26	37.845
1522.132	21.506
1570.938	11.435
1582.657	32.794
1618.98	10.952
1635.865	5.673
1648.314	51.471
1700.078	10.411
1711.562	5.166
1718.872	7.574
1729.467	12.313
1741.8	13.188
1758.848	41.563
1805.596	112.688
1918.37	13.186
1935.084	8.479
1960.526	26.09
1989.63	5.369
1995.029	6.633
2003.534	51.959
2060.206	84.785
2155.689	19.404
2179.744	32.921
2220.351	14.96
2262.971	14.71
2474.51	16.636
2803.199	8.267
3057.069	9.976
3067.908	10.272
3078.601	9.239
3670.188	5.003
4972.494	8.495
4981.122	15.947

Show Details

Diagnostics
Below is a collection of useful page vitals.
View Data

Metrics
Below is a collection of metrics.
View Data

Script Treemap Data
Provide as required, for treemap app.

Other

Eliminate render-blocking resources
Resources, such as JavaScript and style sheets, can block the first paint of the page. Amazonprime.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.

Properly size images — Potential savings of 172 KiB
Images can slow down the page's load time. Amazonprime.com should consider serving more appropriate-sized images.

URL	Resource Size (Bytes)	Potential Savings (Bytes)
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/Prime_AmazonDay2x._CB656172610_.png	63506	54575
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/Prime_Grocery2x._CB656172610_.png	50330	43252
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/Prime_FastFree2x._CB654453399_.png	44901	38587
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/Prime_Illustration_Desktop_Music2x._CB654656689_.png	118724	33863
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/amazon-prime-delivery-checkmark._CB659998231_.png	5884	5667

Show Details

Defer offscreen images
Time to Interactive can be slowed down by resources on the page. Amazonprime.com should consider lazy-loading offscreen and hidden images.

Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Amazonprime.com should consider minifying CSS files.

Minify JavaScript
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Amazonprime.com should consider minifying JS files.

Reduce unused CSS — Potential savings of 91 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Amazonprime.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.

URL	Transfer Size (Bytes)	Potential Savings (Bytes)
https://images-na.ssl-images-amazon.com/images/I/41H4XraWzVL._RC%7C71DMgrz2JzL.css,419PL1YPc0L.css,11SK4NiHL-L.css,31F9VldP5OL.css,31YZpDCYJPL.css,21MKjoYL8wL.css,41yQj5y2obL.css,01yCq3WXEcL.css,11EwMr28-QL.css,31OvHRW+XiL.css,01XHMOHpK1L.css,11iUHDm4--L.css,31jJwAF+yLL.css,01YWmXMYw8L.css_.css?AUIClients/NavDesktopUberAsset&YKOzbFV9#desktop.310484-T1.499864-T1.470846-T3	66935	57750
https://images-na.ssl-images-amazon.com/images/I/11EIQ5IGqaL._RC%7C01ZTHTZObnL.css,41C-I1lXVwL.css,31ufSReDtSL.css,013z33uKh2L.css,017DsKjNQJL.css,0131vqwP5UL.css,41EWOOlBJ9L.css,11TIuySqr6L.css,01ElnPiDxWL.css,11Qjwq-j69L.css,01Dm5eKVxwL.css,01IdKcBuAdL.css,01y-XAlI+2L.css,21P6CS3L9LL.css,01oDR3IULNL.css,41CYNGpGlrL.css,01XPHJk60-L.css,01smHc51S9L.css,21aPhFy+riL.css,11gneA3MtJL.css,21fecG8pUzL.css,01ulGzBW88L.css,01CFUgsA-YL.css,31C80IiXalL.css,11qour3ND0L.css,11gKCCKQV+L.css,11061HxnEvL.css,11oHt2HYxnL.css,01uPgw4sNAL.css,11JQtnL-6eL.css,116v6uYvN6L.css,11jtXRmppwL.css,01QrWuRrZ-L.css,21zuRztKjtL.css,11QyqG8yiqL.css,11K24eOJg4L.css,11F2+OBzLyL.css,01890+Vwk8L.css,11Y05DTEL6L.css,01cbS3UK11L.css,21F85am0yFL.css,01giMEP+djL.css_.css?AUIClients/AmazonUI#us.not-trident	36321	35563

Show Details

Reduce unused JavaScript — Potential savings of 104 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.

URL	Transfer Size (Bytes)	Potential Savings (Bytes)
https://images-na.ssl-images-amazon.com/images/I/41IjdjP7xZL._RC%7C71tpkPgEQlL.js,01QvReFeJyL.js,01phmzCOwJL.js,01eOvPdxG7L.js,61M9-MUabaL.js,41gNKoK0s7L.js,115pV8Rl02L.js,21QA-szxgvL.js,11k47yUMOjL.js,41nlcZghVaL.js,51t-JTxfnwL.js,3139RQ5qhCL.js,11lEMI5MhIL.js,31A9XuR4RbL.js,01LEzWzrPZL.js,01AqeWA7PKL.js_.js?AUIClients/NavDesktopUberAsset&1emATllR	99897	62107
https://images-na.ssl-images-amazon.com/images/I/11Y+5x+kkTL._RC%7C51fH61+ExwL.js,11yKORv-GTL.js,11giXtZCwVL.js,01+z+uIeJ-L.js,01VRMV3FBdL.js,21SDJtBU-PL.js,012FVc3131L.js,11rRjDLdAVL.js,516j7qaWchL.js,11kWu3cNjYL.js,11aKqyRXooL.js,11OREnu1epL.js,11qVTZscrRL.js,21ssiLNIZvL.js,0190vxtlzcL.js,51+N26vFcBL.js,01JYHc2oIlL.js,31nfKXylf6L.js,01ezj5Rkz1L.js,11bEz2VIYrL.js,31o2NGTXThL.js,01rpauTep4L.js,01wGRCg6A5L.js_.js?AUIClients/AmazonUI	61336	44065

Show Details

Efficiently encode images
Unoptimized images can consume more cellular data than what is necessary.

Serve images in next-gen formats — Potential savings of 549 KiB
Consider JPEG 2000, JPEG XR or WebP image formats which provide better compression than PNG and JPEG.

URL	Resource Size (Bytes)	Potential Savings (Bytes)
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/Prime_PrimeDay_Desktop_cropped2x._CB654657019_.png	308648	273492.8
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/Prime_Illustration_Desktop_Music2x._CB654656689_.png	118724	73367.85
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/Prime_Illustration_Desktop_Video2x._CB654656689_.png	89313	47886.35
https://m.media-amazon.com/images/S/sash/fe2UeLQmJ11kKHN.png	59234	45169.2
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/Prime_AmazonDay2x._CB656172610_.png	63506	43985.15
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/Prime_Grocery2x._CB656172610_.png	50330	33322.55
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/Prime_FastFree2x._CB654453399_.png	44901	29655.05
https://m.media-amazon.com/images/G/01/marketing/prime/detail_page/Sprites_2x._CB485927434_.png	32531	15590.95

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Enable text compression — Potential savings of 5 KiB
Text-based resources should be served with compression, such as gzip, deflate or brotli.

URL	Transfer Size (Bytes)	Potential Savings (Bytes)
https://s.amazon-adsystem.com/v3/pr?exlist=n-xr-HMT_ns_n-ix-HMT_bsw_bk_n-y-HMT_n-visualiq_n-telaria_gem_n-zeotap-4_fw_imdb_n-kr-new_n-improvedigital2_n-lucid_twca_n-dm-HMT_n-samba.tv_n-rb-HMT3_n-fw-HMT1_adelphic_adb_mp_sv_af_sx_n-sk_g_kr_n-comscr.com_ox_index_n-tl-HMT_n-semasio-ecm_an_n-pm-HMT_rb_n-g-hmt_nsln_fbca_nd_n-ispot_rlsa_pm_tbl&fv=1.0&ex-pl-fbca=havPjRvYRPykwZsUW8f9Yw&ex-pl-twca=0pLe5-__RVeOadltx4ttBQ&a=cm&ex-pl-n-kr-new=fI1cJ-gQS7OJQx7XVvmoHw&dmt=1&ex-pl-n-g-hmt=HlH1k5YeTy-a-RQSBuUm8A&ep=ttam_T219Ay-cPciHbT10oOjo38AO_j68S4cSDH6zO2V6pOZnodvzM2l8a6W_uA8dve6crPEquvDatDIBZKVUGUCrD23rG0ksL7e4ayFvN8PfSDYXIq3Ss8rGo3T3C19J4G_6_XdhFDL68AzHv0Sc25wHRcluYDouBTFfoC1YiZ_8JaB180O_pOLTzZQ-BMGd3cfCc3258k27tCitKOicJYT-OLw2FoG6087MepttdNRNtjjnQ7_panvVucf0WnjftpqMpyy73HNBulOxhIEJCQ5i-F-_iGXqUN56dK3s0HgmQzLcH_wf6lKVF-ZuTundkQrCDPAo6CKnuxdPFMNMqzJjAM6fwP01GzQsxT7WVHqFv3_hXhuoLlcLNaZlFhe2kj5gor4T2eBtbCIIV-jRy_iao_X4CeXNudgVGGg2ydpfu1zBvazqrBhN_Wzz6CKI0I0O0srnjusAWM0fIyTenJnPCEQyLqEh_Dbx0GQRrLEYCq4bDIaIw5QYsMe1Zs-cXedXmprXkr3A9iB8Cpn-IcME39NwRJKjhk7jAXJhGU6q1l0gpbXqJpUKJekdQyUdU0c9Q458ADp6FHksDqqBQeZ1He0FnlpZEZ4dfdGc-1jttFJL7Y-cDQ3hP9KwXhBJn91jkmg-RvTDCnF5Z3kYA	6916	4642

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Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.

Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Amazonprime.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.

Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.

Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.

Avoid serving legacy JavaScript to modern browsers — Potential savings of 25 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.

URL	Potential Savings (Bytes)
https://images-na.ssl-images-amazon.com/images/I/31YXrY93hfL.js	10660
https://m.media-amazon.com/images/G/01/prime/detail_page/JS/en_US/amazonprime_page_fallback_template._CB444124796_.js	7486
https://images-na.ssl-images-amazon.com/images/I/41IjdjP7xZL._RC%7C71tpkPgEQlL.js,01QvReFeJyL.js,01phmzCOwJL.js,01eOvPdxG7L.js,61M9-MUabaL.js,41gNKoK0s7L.js,115pV8Rl02L.js,21QA-szxgvL.js,11k47yUMOjL.js,41nlcZghVaL.js,51t-JTxfnwL.js,3139RQ5qhCL.js,11lEMI5MhIL.js,31A9XuR4RbL.js,01LEzWzrPZL.js,01AqeWA7PKL.js_.js?AUIClients/NavDesktopUberAsset&1emATllR	7322

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Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.

Avoids enormous network payloads — Total size was 1,616 KiB
Large network payloads can cost users money and are linked to long load times.

URL	Transfer Size (Bytes)
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/Prime_PrimeDay_Desktop_cropped2x._CB654657019_.png	309482
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/Prime_Illustration_Desktop_Music2x._CB654656689_.png	119280
https://images-na.ssl-images-amazon.com/images/I/41IjdjP7xZL._RC%7C71tpkPgEQlL.js,01QvReFeJyL.js,01phmzCOwJL.js,01eOvPdxG7L.js,61M9-MUabaL.js,41gNKoK0s7L.js,115pV8Rl02L.js,21QA-szxgvL.js,11k47yUMOjL.js,41nlcZghVaL.js,51t-JTxfnwL.js,3139RQ5qhCL.js,11lEMI5MhIL.js,31A9XuR4RbL.js,01LEzWzrPZL.js,01AqeWA7PKL.js_.js?AUIClients/NavDesktopUberAsset&1emATllR	99897
https://www.amazon.com/amazonprime/?sr=53-1	95135
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/Prime_Illustration_Desktop_Video2x._CB654656689_.png	90150
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/AmazonEmber_W_Rg._CB669813082_.woff	89402
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/Prime_AmazonDay2x._CB656172610_.png	64309
https://images-na.ssl-images-amazon.com/images/I/11Y+5x+kkTL._RC%7C51fH61+ExwL.js,11yKORv-GTL.js,11giXtZCwVL.js,01+z+uIeJ-L.js,01VRMV3FBdL.js,21SDJtBU-PL.js,012FVc3131L.js,11rRjDLdAVL.js,516j7qaWchL.js,11kWu3cNjYL.js,11aKqyRXooL.js,11OREnu1epL.js,11qVTZscrRL.js,21ssiLNIZvL.js,0190vxtlzcL.js,51+N26vFcBL.js,01JYHc2oIlL.js,31nfKXylf6L.js,01ezj5Rkz1L.js,11bEz2VIYrL.js,31o2NGTXThL.js,01rpauTep4L.js,01wGRCg6A5L.js_.js?AUIClients/AmazonUI	61336
https://m.media-amazon.com/images/S/sash/fe2UeLQmJ11kKHN.png	59984
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/AmazonEmberDisplay_W_Bd._CB669813691_.woff	54561

Show Details

Uses efficient cache policy on static assets — 26 resources found
Amazonprime.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.

URL	Cache TTL (Ms)	Transfer Size (Bytes)
https://www.amazon.com/rd/uedata?at&v=0.230536.0&id=CHQMV2KZPS3QAT09Q3HV&m=1&sc=csa:atfsi&atfsi=154&pc=3551&at=3551&t=1665246706785&pty=PrimeLandingPageHorizonte&spty=Landing&pti=undefined&tid=CHQMV2KZPS3QAT09Q3HV&aftb=1	0	681
https://www.amazon.com/rd/uedata?at&v=0.230536.0&id=CHQMV2KZPS3QAT09Q3HV&m=1&sc=csa:endVL&pc=3550&at=3550&t=1665246706784&csmtags=endVL&pty=PrimeLandingPageHorizonte&spty=Landing&pti=undefined&tid=CHQMV2KZPS3QAT09Q3HV&aftb=1	0	681
https://www.amazon.com/rd/uedata?at&v=0.230536.0&id=CHQMV2KZPS3QAT09Q3HV&m=1&sc=csa:si&si=154&pc=3550&at=3550&t=1665246706784&pty=PrimeLandingPageHorizonte&spty=Landing&pti=undefined&tid=CHQMV2KZPS3QAT09Q3HV&aftb=1	0	681
https://www.amazon.com/rd/uedata?at&v=0.230536.0&id=CHQMV2KZPS3QAT09Q3HV&m=1&sc=csa:startVL&pc=3546&at=3546&t=1665246706780&csmtags=startVL&pty=PrimeLandingPageHorizonte&spty=Landing&pti=undefined&tid=CHQMV2KZPS3QAT09Q3HV&aftb=1	0	681
https://www.amazon.com/rd/uedata?at&v=0.230536.0&id=CHQMV2KZPS3QAT09Q3HV&m=1&sc=csa:vl100&vl100=772&pc=3549&at=3549&t=1665246706783&pty=PrimeLandingPageHorizonte&spty=Landing&pti=undefined&tid=CHQMV2KZPS3QAT09Q3HV&aftb=1	0	681
https://www.amazon.com/rd/uedata?at&v=0.230536.0&id=CHQMV2KZPS3QAT09Q3HV&m=1&sc=csa:vl50&vl50=142&pc=3547&at=3547&t=1665246706781&pty=PrimeLandingPageHorizonte&spty=Landing&pti=undefined&tid=CHQMV2KZPS3QAT09Q3HV&aftb=1	0	681
https://www.amazon.com/rd/uedata?at&v=0.230536.0&id=CHQMV2KZPS3QAT09Q3HV&m=1&sc=csa:vl90&vl90=185&pc=3549&at=3549&t=1665246706783&pty=PrimeLandingPageHorizonte&spty=Landing&pti=undefined&tid=CHQMV2KZPS3QAT09Q3HV&aftb=1	0	681
https://www.amazon.com/rd/uedata?ld&v=0.230536.0&id=CHQMV2KZPS3QAT09Q3HV&sw=800&sh=600&vw=1350&vh=940&m=1&sc=CHQMV2KZPS3QAT09Q3HV&ue=3&bb=62&ns=78&ne=179&be=387&fp=130&fcp=130&pc=717&tc=-1440&na_=-1440&ul_=-1665246703234&_ul=-1665246703234&rd_=-1665246703234&_rd=-1665246703234&fe_=-873&lk_=-873&_lk=-873&co_=-873&_co=-873&sc_=-1665246703234&rq_=-873&rs_=-32&_rs=-32&dl_=-24&di_=495&de_=496&_de=503&_dc=716&ld_=717&_ld=-1665246703234&ntd=0&ty=0&rc=0&hob=1&hoe=4&ld=718&t=1665246703952&ctb=1&rt=__ld:38-5-2-21-6-12-1&csmtags=aui\|aui:aui_build_date:3.22.2-2022-10-06\|mutObsYes\|mutObsActive\|ewc:unpersist\|ewc:unpersist:emptycart\|ewc:bview\|ewc\|ewc:unrec\|ewc:cartsize:0\|ewc:aui\|navbar\|fls-na-amazon-com\|perfYes\|fy_cdn_fr\|fy_cdn_mp\|adblk_no&viz=visible:3&pty=PrimeLandingPageHorizonte&spty=Landing&pti=undefined&tid=CHQMV2KZPS3QAT09Q3HV&aftb=1	0	681
https://www.amazon.com/rd/uedata?at&v=0.230536.0&id=CHQMV2KZPS3QAT09Q3HV&m=1&sc=csa:browserQuiteMut&pc=3533&at=3533&t=1665246706767&csmtags=aui:sw:page_proxy:no_ctrl\|browserQuiteMut&pty=PrimeLandingPageHorizonte&spty=Landing&pti=undefined&tid=CHQMV2KZPS3QAT09Q3HV&aftb=1	0	484
https://www.amazon.com/rd/uedata?at&v=0.230536.0&id=CHQMV2KZPS3QAT09Q3HV&m=1&sc=csa:lcp&lcp=309&pc=737&at=737&t=1665246703971&pty=PrimeLandingPageHorizonte&spty=Landing&pti=undefined&tid=CHQMV2KZPS3QAT09Q3HV&aftb=1	0	484
https://assoc-na.associates-amazon.com/abid/um?s=144-3502664-8210767&m=ATVPDKIKX0DER	0	343
https://fls-na.amazon.com/1/4167132/1/OP/?id=b2df8be3-26e4-84e4-b195-25f03e79aa44&type=6	0	195
https://fls-na.amazon.com/1/batch/1/OP/ATVPDKIKX0DER:144-3502664-8210767:CHQMV2KZPS3QAT09Q3HV$uedata=s:%2Frd%2Fuedata%3Fat%26v%3D0.230536.0%26id%3DCHQMV2KZPS3QAT09Q3HV%26m%3D1%26sc%3Dcsa%3Aatfsi%26atfsi%3D154%26pc%3D3551%26at%3D3551%26t%3D1665246706785%26pty%3DPrimeLandingPageHorizonte%26spty%3DLanding%26pti%3Dundefined%26tid%3DCHQMV2KZPS3QAT09Q3HV%26aftb%3D1:3551	0	195
https://fls-na.amazon.com/1/batch/1/OP/ATVPDKIKX0DER:144-3502664-8210767:CHQMV2KZPS3QAT09Q3HV$uedata=s:%2Frd%2Fuedata%3Fat%26v%3D0.230536.0%26id%3DCHQMV2KZPS3QAT09Q3HV%26m%3D1%26sc%3Dcsa%3AbrowserQuiteMut%26pc%3D3533%26at%3D3533%26t%3D1665246706767%26csmtags%3Daui%3Asw%3Apage_proxy%3Ano_ctrl%7CbrowserQuiteMut%26pty%3DPrimeLandingPageHorizonte%26spty%3DLanding%26pti%3Dundefined%26tid%3DCHQMV2KZPS3QAT09Q3HV%26aftb%3D1:3533	0	195
https://fls-na.amazon.com/1/batch/1/OP/ATVPDKIKX0DER:144-3502664-8210767:CHQMV2KZPS3QAT09Q3HV$uedata=s:%2Frd%2Fuedata%3Fat%26v%3D0.230536.0%26id%3DCHQMV2KZPS3QAT09Q3HV%26m%3D1%26sc%3Dcsa%3AendVL%26pc%3D3550%26at%3D3550%26t%3D1665246706784%26csmtags%3DendVL%26pty%3DPrimeLandingPageHorizonte%26spty%3DLanding%26pti%3Dundefined%26tid%3DCHQMV2KZPS3QAT09Q3HV%26aftb%3D1:3550	0	195
https://fls-na.amazon.com/1/batch/1/OP/ATVPDKIKX0DER:144-3502664-8210767:CHQMV2KZPS3QAT09Q3HV$uedata=s:%2Frd%2Fuedata%3Fat%26v%3D0.230536.0%26id%3DCHQMV2KZPS3QAT09Q3HV%26m%3D1%26sc%3Dcsa%3Alcp%26lcp%3D309%26pc%3D737%26at%3D737%26t%3D1665246703971%26pty%3DPrimeLandingPageHorizonte%26spty%3DLanding%26pti%3Dundefined%26tid%3DCHQMV2KZPS3QAT09Q3HV%26aftb%3D1:738	0	195
https://fls-na.amazon.com/1/batch/1/OP/ATVPDKIKX0DER:144-3502664-8210767:CHQMV2KZPS3QAT09Q3HV$uedata=s:%2Frd%2Fuedata%3Fat%26v%3D0.230536.0%26id%3DCHQMV2KZPS3QAT09Q3HV%26m%3D1%26sc%3Dcsa%3Asi%26si%3D154%26pc%3D3550%26at%3D3550%26t%3D1665246706784%26pty%3DPrimeLandingPageHorizonte%26spty%3DLanding%26pti%3Dundefined%26tid%3DCHQMV2KZPS3QAT09Q3HV%26aftb%3D1:3551	0	195
https://fls-na.amazon.com/1/batch/1/OP/ATVPDKIKX0DER:144-3502664-8210767:CHQMV2KZPS3QAT09Q3HV$uedata=s:%2Frd%2Fuedata%3Fat%26v%3D0.230536.0%26id%3DCHQMV2KZPS3QAT09Q3HV%26m%3D1%26sc%3Dcsa%3AstartVL%26pc%3D3546%26at%3D3546%26t%3D1665246706780%26csmtags%3DstartVL%26pty%3DPrimeLandingPageHorizonte%26spty%3DLanding%26pti%3Dundefined%26tid%3DCHQMV2KZPS3QAT09Q3HV%26aftb%3D1:3547	0	195
https://fls-na.amazon.com/1/batch/1/OP/ATVPDKIKX0DER:144-3502664-8210767:CHQMV2KZPS3QAT09Q3HV$uedata=s:%2Frd%2Fuedata%3Fat%26v%3D0.230536.0%26id%3DCHQMV2KZPS3QAT09Q3HV%26m%3D1%26sc%3Dcsa%3Avl100%26vl100%3D772%26pc%3D3549%26at%3D3549%26t%3D1665246706783%26pty%3DPrimeLandingPageHorizonte%26spty%3DLanding%26pti%3Dundefined%26tid%3DCHQMV2KZPS3QAT09Q3HV%26aftb%3D1:3550	0	195
https://fls-na.amazon.com/1/batch/1/OP/ATVPDKIKX0DER:144-3502664-8210767:CHQMV2KZPS3QAT09Q3HV$uedata=s:%2Frd%2Fuedata%3Fat%26v%3D0.230536.0%26id%3DCHQMV2KZPS3QAT09Q3HV%26m%3D1%26sc%3Dcsa%3Avl50%26vl50%3D142%26pc%3D3547%26at%3D3547%26t%3D1665246706781%26pty%3DPrimeLandingPageHorizonte%26spty%3DLanding%26pti%3Dundefined%26tid%3DCHQMV2KZPS3QAT09Q3HV%26aftb%3D1:3548	0	195
https://fls-na.amazon.com/1/batch/1/OP/ATVPDKIKX0DER:144-3502664-8210767:CHQMV2KZPS3QAT09Q3HV$uedata=s:%2Frd%2Fuedata%3Fat%26v%3D0.230536.0%26id%3DCHQMV2KZPS3QAT09Q3HV%26m%3D1%26sc%3Dcsa%3Avl90%26vl90%3D185%26pc%3D3549%26at%3D3549%26t%3D1665246706783%26pty%3DPrimeLandingPageHorizonte%26spty%3DLanding%26pti%3Dundefined%26tid%3DCHQMV2KZPS3QAT09Q3HV%26aftb%3D1:3549	0	195
https://fls-na.amazon.com/1/batch/1/OP/ATVPDKIKX0DER:144-3502664-8210767:CHQMV2KZPS3QAT09Q3HV$uedata=s:%2Frd%2Fuedata%3Fld%26v%3D0.230536.0%26id%3DCHQMV2KZPS3QAT09Q3HV%26ctb%3D1%26sc0%3Daui%3Asw%3Appft%3Acallback_ricb%26bb0%3D105%26pc0%3D866%26ld0%3D866%26t0%3D1665246704100%26csmtags%3Daui%3Asw%3Abrowser%3Aunregister%3Asupported%26pty%3DPrimeLandingPageHorizonte%26spty%3DLanding%26pti%3Dundefined%26tid%3DCHQMV2KZPS3QAT09Q3HV%26aftb%3D1:866	0	195
https://fls-na.amazon.com/1/batch/1/OP/ATVPDKIKX0DER:144-3502664-8210767:CHQMV2KZPS3QAT09Q3HV$uedata=s:%2Frd%2Fuedata%3Fld%26v%3D0.230536.0%26id%3DCHQMV2KZPS3QAT09Q3HV%26sc0%3Dportal-bb%26pc0%3D4%26ld0%3D4%26t0%3D1665246703300%26sc1%3DcsmCELLSframework%26bb1%3D390%26pc1%3D391%26ld1%3D391%26t1%3D1665246703625%26sc2%3DcsmCELLSpdm%26bb2%3D391%26pc2%3D416%26ld2%3D416%26t2%3D1665246703650%26sc3%3DcsmCELLSvpm%26bb3%3D416%26pc3%3D416%26ld3%3D416%26t3%3D1665246703650%26sc4%3DcsmCELLSfem%26bb4%3D416%26pc4%3D416%26ld4%3D416%26t4%3D1665246703650%26sc5%3Due_sushi_v1%26bb5%3D417%26pc5%3D418%26ld5%3D418%26t5%3D1665246703652%26ctb%3D1:722	0	195
https://fls-na.amazon.com/1/batch/1/OP/ATVPDKIKX0DER:144-3502664-8210767:CHQMV2KZPS3QAT09Q3HV$uedata=s:%2Frd%2Fuedata%3Fld%26v%3D0.230536.0%26id%3DCHQMV2KZPS3QAT09Q3HV%26sw%3D800%26sh%3D600%26vw%3D1350%26vh%3D940%26m%3D1%26sc%3DCHQMV2KZPS3QAT09Q3HV%26ue%3D3%26bb%3D62%26ns%3D78%26ne%3D179%26be%3D387%26fp%3D130%26fcp%3D130%26pc%3D717%26tc%3D-1440%26na_%3D-1440%26ul_%3D-1665246703234%26_ul%3D-1665246703234%26rd_%3D-1665246703234%26_rd%3D-1665246703234%26fe_%3D-873%26lk_%3D-873%26_lk%3D-873%26co_%3D-873%26_co%3D-873%26sc_%3D-1665246703234%26rq_%3D-873%26rs_%3D-32%26_rs%3D-32%26dl_%3D-24%26di_%3D495%26de_%3D496%26_de%3D503%26_dc%3D716%26ld_%3D717%26_ld%3D-1665246703234%26ntd%3D0%26ty%3D0%26rc%3D0%26hob%3D1%26hoe%3D4%26ld%3D718%26t%3D1665246703952%26ctb%3D1%26rt%3D__ld%3A38-5-2-21-6-12-1%26csmtags%3Daui%7Caui%3Aaui_build_date%3A3.22.2-2022-10-06%7CmutObsYes%7CmutObsActive%7Cewc%3Aunpersist%7Cewc%3Aunpersist%3Aemptycart%7Cewc%3Abview%7Cewc%7Cewc%3Aunrec%7Cewc%3Acartsize%3A0%7Cewc%3Aaui%7Cnavbar%7Cfls-na-amazon-com%7CperfYes%7Cfy_cdn_fr%7Cfy_cdn_mp%7Cadblk_no%26viz%3Dvisible%3A3%26pty%3DPrimeLandingPageHorizonte%26spty%3DLanding%26pti%3Dundefined%26tid%3DCHQMV2KZPS3QAT09Q3HV%26aftb%3D1:722	0	195
https://fls-na.amazon.com/1/batch/1/OP/ATVPDKIKX0DER:144-3502664-8210767:CHQMV2KZPS3QAT09Q3HV$uedata=s:%2Frd%2Fuedata%3Fstaticb%26id%3DCHQMV2KZPS3QAT09Q3HV:0	0	195
https://public-prod-dspcookiematching.dmxleo.com/dspreply?dspId=1868&dspUserId=DoFjJAoGR5uwQHDhPsr15A&redir=https://s.amazon-adsystem.com/ecm3?ex=dailymotionHMT1&id=	0	186

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Avoid chaining critical requests — 6 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Amazonprime.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.

JavaScript execution time — 0.5 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.

URL	Total CPU Time (Ms)	Script Evaluation (Ms)	Script Parse (Ms)
https://www.amazon.com/amazonprime/?sr=53-1	477.744	208.158	26.496
https://images-na.ssl-images-amazon.com/images/I/41IjdjP7xZL._RC%7C71tpkPgEQlL.js,01QvReFeJyL.js,01phmzCOwJL.js,01eOvPdxG7L.js,61M9-MUabaL.js,41gNKoK0s7L.js,115pV8Rl02L.js,21QA-szxgvL.js,11k47yUMOjL.js,41nlcZghVaL.js,51t-JTxfnwL.js,3139RQ5qhCL.js,11lEMI5MhIL.js,31A9XuR4RbL.js,01LEzWzrPZL.js,01AqeWA7PKL.js_.js?AUIClients/NavDesktopUberAsset&1emATllR	318.162	267.677	7.928
Unattributable	228.501	5.851	0.178
https://images-na.ssl-images-amazon.com/images/I/61NeHXhGwSL.js?AUIClients/AmazonUIjQuery&KK9dlo3A	68.148	26.857	2.524

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Minimizes main-thread work — 1.2 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.

Category	Time Spent (Ms)
Script Evaluation	580.58
Other	304.178
Style & Layout	144.006
Parse HTML & CSS	77.57
Rendering	53.886
Script Parsing & Compilation	46.827
Garbage Collection	14.775

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Keep request counts low and transfer sizes small — 174 requests • 1,616 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.

Resource Type	Requests	Transfer Size (Bytes)
Total	174	1655036
Image	92	849079
Font	11	373964
Script	6	216338
Document	3	106625
Stylesheet	2	63955
Other	60	45075
Media	0	0
Third-party	102	76878

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Minimize third-party usage — Third-party code blocked the main thread for 0 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.

Third-Party	Transfer Size (Bytes)	Main-Thread Blocking Time (Ms)
SHOW DETAILS	276424	2.259
SHOW DETAILS	28526	0
SHOW DETAILS	5147	0
SHOW DETAILS	4266	0
SHOW DETAILS	3900	0
SHOW DETAILS	2653	0
SHOW DETAILS	2022	0
SHOW DETAILS	1821	0
SHOW DETAILS	1778	0
SHOW DETAILS	1632	0
SHOW DETAILS	1543	0
SHOW DETAILS	1427	0
SHOW DETAILS	1360	0
SHOW DETAILS	1273	0
SHOW DETAILS	1190	0
SHOW DETAILS	1149	0
SHOW DETAILS	1024	0
SHOW DETAILS	1020	0
SHOW DETAILS	976	0
SHOW DETAILS	919	0
SHOW DETAILS	736	0
SHOW DETAILS	708	0
SHOW DETAILS	665	0
SHOW DETAILS	656	0
SHOW DETAILS	590	0
SHOW DETAILS	493	0
SHOW DETAILS	380	0
SHOW DETAILS	235	0
SHOW DETAILS	186	0
SHOW DETAILS	0	0

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Lazy load third-party resources with facades
Consider replacing third-party embeds with a facade until they are required (use lazy loading).

Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.

Element
New members, try Prime free for 30 days

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Largest Contentful Paint image was not lazily loaded
Above-the-fold images that are lazily loaded render later in the page lifecycle, which can delay the largest contentful paint.

Avoid large layout shifts — 1 element found
Below is a list of all DOM elements that contribute to the CLS of the page.

Element	CLS Contribution
div#prime-hero-main-content > div#prime-header-CTA > form.a-spacing-base > div.prime-signup-button	0.00012552753699326

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Avoid long main-thread tasks — 1 long task found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.

URL	Start Time (Ms)	Duration (Ms)
https://www.amazon.com/amazonprime/?sr=53-1	825	56

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Avoid non-composited animations — 1 animated element found
It is recommended to avoid non-composited animations which are often janky and increase CLS.

Element	Name
div

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Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.

Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Metrics

First Contentful Paint — 1.0 s
The time taken for the first image or text on the page to be rendered.

Speed Index — 1.9 s
The time taken for the page contents to be visibly populated.

Largest Contentful Paint — 1.3 s
The timing of the largest text or image that is painted.

Audits

First Meaningful Paint — 1.1 s
The time taken for the primary content of the page to be rendered.

Other

Avoid multiple page redirects — Potential savings of 340 ms
Redirects can cause additional delays before the page can begin loading. Amazonprime.com should avoid multiple or unnecessary page redirects.

URL	Time Spent (Ms)
http://amazonprime.com/	190
https://amazonprime.com/	150
https://www.amazon.com/amazonprime/?sr=53-1	0

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Avoid an excessive DOM size — 1,134 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.

Statistic	Element	Value
Total DOM Elements		1134
Maximum DOM Depth	Learn More	16
Maximum Child Elements	All Departments Alexa Skills All The Best Pets Amazon Devices Amazon Explore Am…	61

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Other

Reduce initial server response time — Root document took 840 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.

URL	Time Spent (Ms)
https://www.amazon.com/amazonprime/?sr=53-1	841.413

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Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.

URL	Potential Savings (Ms)
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/AmazonEmberDisplay_W_Bd._CB669813691_.woff	15.133000008063
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/AmazonEmberDisplay_W_Rg._CB669814301_.woff	9.7939999832306
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/AmazonEmber_W_Rg._CB669813082_.woff	10.267000005115
https://m.media-amazon.com/images/S/sash/KFPk-9IF4FqAqY-.woff2	12.88399999612
https://m.media-amazon.com/images/S/sash/pDxWAF1pBB0dzGB.woff2	9.4579999858979
https://m.media-amazon.com/images/S/sash/Dv1WQ5DdeMS5qP7.woff2	10.834999993676
https://m.media-amazon.com/images/S/sash/VjTR4RqBzY0mUYx.woff2	11.423999996623
https://m.media-amazon.com/images/S/sash/WOnTLzkiaEccV7F.woff2	8.8930000201799
https://m.media-amazon.com/images/S/sash/2SazJx$EeTHfhMN.woff2	8.8990000076592
https://m.media-amazon.com/images/S/sash/ozb5-CLHQWI6Soc.woff2	10.708999994677
https://m.media-amazon.com/images/S/sash/KwhNPG8Jz-Vz2X7.woff2	29.939000000013

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Does not use passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.

Source
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Avoid `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.

Source
SHOW DETAILS
SHOW DETAILS

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Image elements do not have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.

URL
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/Prime_Illustration_Desktop_Music2x._CB654656689_.png
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/Prime_Illustration_Desktop_Video2x._CB654656689_.png
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/Prime_FastFree2x._CB654453399_.png
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/Prime_Grocery2x._CB656172610_.png
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/Prime_AmazonDay2x._CB656172610_.png
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/amazon-prime-delivery-checkmark._CB659998231_.png
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/amazon_prime_faq_dropdown_expand._CB660022763_.png
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/amazon_prime_faq_dropdown_expand._CB660022763_.png
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/amazon_prime_faq_dropdown_expand._CB660022763_.png
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/amazon_prime_faq_dropdown_expand._CB660022763_.png
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/amazon_prime_faq_dropdown_expand._CB660022763_.png
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/prime_logo_White._CB646659517_.png
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/Prime_Deals2x._CB655600387_.png
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/Prime_Gaming2x._CB655600387_.png
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/Prime_Pharmacy2x._CB655600387_.png
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/Prime_Reading2x._CB655600387_.png
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/Prime_Photos2x._CB654453160_.png
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/Prime_Wardrobe2x._CB655600387_.png

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Does not have a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of amazonprime.com on mobile screens.

Registers an `unload` listener
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.

Source
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Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of amazonprime.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.

The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.

`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.

Heading elements appear in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.

No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.

`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.

`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.

`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.

ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.

ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.

ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.

`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.

Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.

`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.

`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.

ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.

ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.

ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.

`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.

`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.

ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.

No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.

`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.

`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.

Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.

`<object>` elements have alternate text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.

Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.

Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.

List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.

Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.

`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.

`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.

`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.

`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Amazonprime.com may provide assistance to deaf or hearing-impaired users with captions on videos.

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.

Failing Elements
Free delivery, award-winning TV, exclusive deals, and more
Explore other plans
Convenient options
Groceries
Amazon Day
Popular movies and shows
Ad-free music
Prime Gaming
Exclusive deals
Rx savings
Prime Reading
Amazon Photos
Prime Try Before You Buy
BEST VALUE
~50% OFF
~50% OFF
Learn more about plan discounts up to 50% off for:
Convenient, flexible options
TV, movies, live sports
Over 2 million songs
A once-a-year savings event
Free games and more
A wide selection of savings
Search your meds
Free reading on any device
Unlimited photo storage
Try up to 6 styles free
Activate now

Show Details

Names and labels

Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.

Failing Elements
div#prime-benefit-module-content > div.a-column > div#prime-benefit-module-content-delivery-primecheck > img

Show Details

Links do not have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.

Failing Elements
div.navFooterLine > span > div.navFooterLine > a

Show Details

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.

Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.

Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.

The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.

User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.

Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.

Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.

Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.

Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.

HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that amazonprime.com should incorporate. This includes practices such as protecting pages with HTTPS.

Passing (13)
Failing (3)

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.

Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.

Avoids front-end JavaScript libraries with known security vulnerabilities
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.

Ensure CSP is effective against XSS attacks
Significantly reduce the risk of cross-site scripting attacks (XSS) by ensuring you have a strong Content Security Policy (CSP).

Description	Directive	Severity
No CSP found in enforcement mode		High

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Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.

Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.

Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.

Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.

Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.

Name	Version
core-js	core-js-global@3.17.3

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Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.

Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.

Insecure URL	Request Resolution
http://amazonprime.com/	Allowed

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Audits

Browser errors were logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.

Source	Description
SHOW DETAILS	Failed to load resource: the server responded with a status of 400 (Bad Request)
SHOW DETAILS	Refused to load the image 'https://match.360yield.com/match?publisher_dsp_id=416&external_user_id=ABCD&r=https%3A%2F%2Fs.amazon-adsystem.com%2Fecm3%3Fid%3D%7BPUB_USER_ID%7D%26ex%3Dimprovedigital.com' because it violates the following Content Security Policy directive: "default-src 'self' s.amazon-adsystem.com aax-eu.amazon-adsystem.com aax-fe.amazon-adsystem.com fonts.gstatic.com .google.com.tw ninthdecimal.com bluekai.com serving-sys.com .google.de .google.com.do .google.com.ua .google.tt .adnxs.com exelator.com samplicio.us semasio.net survata.com .samba.tv facebook.com yahoo.com .amazon-adsystem.com google.com .google.co.nl amazon-adsystem.com .google.es .bluekai.com zeotap.com .google.com.co taboola.com .adform.net .ninthdecimal.com .zeotap.com adform.net demdex.net .scorecardresearch.com bidswitch.net .google.co.nz .demdex.net .ispot.tv .google.com .pubmatic.com .google.com.fj .google.co.ug tremorhub.com .google.co.uk .google.nl stickyadstv.com ispot.tv .krxd.net .google.com.gh .google.com.eg twitter.com .agkn.com pubmatic.com .google.com.mx .tremorhub.com .google.com.vc s.amazon-adsystem.com/ecm3 casalemedia.com .google.ge openx.net .google.com.vn .serving-sys.com .google.com.ng adnxs.com mookie1.com .taboola.com .openx.net .semasio.net doubleclick.net .google.com.pr .stickyadstv.com .google.com.hk .g.doubleclick.net .yahoo.com spotxchange.com .twitter.com .rubiconproject.com cm.g.doubleclick.net .myvisualiq.net .imdb.com .samplicio.us .google.com.gt .bidswitch.net .google.co.zm agkn.com .facebook.com .google.com.pe .dmxleo.com .casalemedia.com .google.com.pg .google.com.ph imdb.com dmxleo.com .google.com.pk .exelator.com .google.co.jp .spotxchange.com .google.com.bd .google.com.jm scorecardresearch.com krxd.net .3lift.com .google.com.sa .google.com.br .google.com.sg .google.co.za .doubleclick.net .mookie1.com .google.co.in .survata.com samba.tv .google.com.ar .google.com.au .google.ca rubiconproject.com myvisualiq.net". Note that 'img-src' was not explicitly set, so 'default-src' is used as a fallback.

Source

Description

SHOW DETAILS

Failed to load resource: the server responded with a status of 400 (Bad Request)

SHOW DETAILS

Refused to load the image 'https://match.360yield.com/match?publisher_dsp_id=416&external_user_id=ABCD&r=https%3A%2F%2Fs.amazon-adsystem.com%2Fecm3%3Fid%3D%7BPUB_USER_ID%7D%26ex%3Dimprovedigital.com' because it violates the following Content Security Policy directive: "default-src 'self' s.amazon-adsystem.com aax-eu.amazon-adsystem.com aax-fe.amazon-adsystem.com fonts.gstatic.com *.google.com.tw ninthdecimal.com bluekai.com serving-sys.com *.google.de *.google.com.do *.google.com.ua *.google.tt *.adnxs.com exelator.com samplicio.us semasio.net survata.com *.samba.tv facebook.com yahoo.com *.amazon-adsystem.com google.com *.google.co.nl amazon-adsystem.com *.google.es *.bluekai.com zeotap.com *.google.com.co taboola.com *.adform.net *.ninthdecimal.com *.zeotap.com adform.net demdex.net *.scorecardresearch.com bidswitch.net *.google.co.nz *.demdex.net *.ispot.tv *.google.com *.pubmatic.com *.google.com.fj *.google.co.ug tremorhub.com *.google.co.uk *.google.nl stickyadstv.com ispot.tv *.krxd.net *.google.com.gh *.google.com.eg twitter.com *.agkn.com pubmatic.com *.google.com.mx *.tremorhub.com *.google.com.vc s.amazon-adsystem.com/ecm3 casalemedia.com *.google.ge openx.net *.google.com.vn *.serving-sys.com *.google.com.ng adnxs.com mookie1.com *.taboola.com *.openx.net *.semasio.net doubleclick.net *.google.com.pr *.stickyadstv.com *.google.com.hk *.g.doubleclick.net *.yahoo.com spotxchange.com *.twitter.com *.rubiconproject.com cm.g.doubleclick.net *.myvisualiq.net *.imdb.com *.samplicio.us *.google.com.gt *.bidswitch.net *.google.co.zm agkn.com *.facebook.com *.google.com.pe *.dmxleo.com *.casalemedia.com *.google.com.pg *.google.com.ph imdb.com dmxleo.com *.google.com.pk *.exelator.com *.google.co.jp *.spotxchange.com *.google.com.bd *.google.com.jm scorecardresearch.com krxd.net *.3lift.com *.google.com.sa *.google.com.br *.google.com.sg *.google.co.za *.doubleclick.net *.mookie1.com *.google.co.in *.survata.com samba.tv *.google.com.ar *.google.com.au *.google.ca rubiconproject.com myvisualiq.net". Note that 'img-src' was not explicitly set, so 'default-src' is used as a fallback.

Show Details

Issues were logged in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.

Issue type
Content security policy

Show Details

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for amazonprime.com. This includes optimizations such as providing meta data.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.

Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.

Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.

Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.

Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.

Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.

robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Mobile Friendly

Document uses legible font sizes
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.

Tap targets are sized appropriately
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Mobile Friendly

Does not have a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of amazonprime.com on mobile screens.

Content Best Practices

Document does not have a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.

Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.

Failing Elements
div#prime-benefit-module-content > div.a-column > div#prime-benefit-module-content-delivery-primecheck > img

Show Details

Crawling and Indexing

Links are not crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.

Uncrawlable Link
body.a-m-us > div#a-page > a#nav-top
Skip to main content
Hello Select your address
body.a-m-us > div#a-page > a#skippedLink
div#ppd > div.a-row > div#OfferSlot > a#PricingModuleAnchor

Show Details

PWA

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of amazonprime.com. This includes details about web app manifests.

Installable

Web app manifest or service worker do not meet the installability requirements — 1 reason
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.

Failure reason
No manifest was fetched

Show Details

PWA Optimized

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.

Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data

Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data

Does not have a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of amazonprime.com on mobile screens.

Does not provide a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.

Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.

Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.

Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.

Avg. (All Categories)

Performance

Accessibility

Best Practices

SEO

PWA

0–49 (Fail) 50–89 (Average) 90–100 (Pass)

URL: https://www.amazon.com/amazonprime/

Updated: 8th October, 2022

2.44 seconds

First Contentful Paint (FCP)

43%

46%

11%

0.02 seconds

First Input Delay (FID)

97%

2%

1%

Simulate loading on mobile

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for amazonprime.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Total Blocking Time — 110 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Audits

Max Potential First Input Delay — 80 ms
Users could experience a delay when interacting with the page.

Network Requests
Below is a list of network requests that were made during page load.

URL	Protocol	Start Time (Ms)	End Time (Ms)	Transfer Size (Bytes)	Resource Size (Bytes)	Status Code	MIME Type	Resource Type
http://amazonprime.com/	http/1.1	0	188.3370000869	250	0	301	text/html
https://amazonprime.com/	http/1.1	188.66899982095	551.07299983501	271	0	302	text/html
https://www.amazon.com/amazonprime/?sr=53-1	h2	551.36700021103	1142.2600001097	67806	213629	200	text/html	Document
https://images-na.ssl-images-amazon.com/images/I/11OrJUma5UL._RC%7C01rXlRztnIL.css,41I7gAYVFpL.css,31J+zs+mpwL.css,11+5Zkv0+pL.css,01NtHviPbnL.css,0131vqwP5UL.css,310ooOGCdhL.css,11o2wHvvdBL.css,01i9N7e-hBL.css,1180jeqVbNL.css,11ADf9L1OdL.css,01IdKcBuAdL.css,019pz6QNQ6L.css,01wLsDqViEL.css,11f4gsSl6ZL.css,017oxx82kUL.css,41tu2pCE83L.css,01B-YPN7k2L.css,21oG72d3W-L.css,21av6WXnrdL.css,11hcDsGAR1L.css,21AL2IbGWYL.css,01Zit5mlZtL.css,01CFUgsA-YL.css,31F3v+EyntL.css,013ZbRX2A7L.css,112j6WRt7cL.css,219k7gEqxTL.css,11VvAxw559L.css,01dAcTnyByL.css,11Dg5X2FOfL.css,21m6nqVwQ7L.css,11XldXvWmcL.css,01vd5lqeZUL.css,21Ho6cJWf-L.css,11pA-LAYEML.css,11FImvIW68L.css,11Ty7A6HeXL.css,01890+Vwk8L.css,011taseCFPL.css,11eI5SJms1L.css,01cbS3UK11L.css,21NT16wTRyL.css,01INc4pyFRL.css_.css?AUIClients/AmazonUI	h2	1159.09200022	1185.3930000216	25124	181931	200	text/css	Stylesheet
https://images-na.ssl-images-amazon.com/images/I/31QBBD0RiML._RC%7C41H4XraWzVL.css,510BNooKhbL.css_.css?AUIClients/NavMobileAssets-all	h2	1159.3309999444	1175.3839999437	9193	78747	200	text/css	Stylesheet
https://images-na.ssl-images-amazon.com/images/I/41bhuBzDmyL.css?AUIClients/InternationalCustomerPreferencesNavMobileAssets	h2	1159.5089999028	1179.0660000406	5061	16613	200	text/css	Stylesheet
https://images-na.ssl-images-amazon.com/images/I/01+72+wCC9L.css?AUIClients/GlowToasterAssets	h2	1159.7409998067	1179.996999912	933	1190	200	text/css	Stylesheet
https://images-na.ssl-images-amazon.com/images/I/41SHB7QSEFL._RC%7C21JjA9md9rL.css,31YIemjwKnL.css_.css?AUIClients/RetailSearchAutocompleteAssets&ctLscKrr	h2	1160.002999939	1169.6569998749	5091	37027	200	text/css	Stylesheet
https://fls-na.amazon.com/1/batch/1/OP/ATVPDKIKX0DER:138-5895520-9657664:NJYV184NCHQ0S7Z4A98J$uedata=s:%2Frd%2Fuedata%3Fstaticb%26id%3DNJYV184NCHQ0S7Z4A98J:0	h2	1181.1020001769	1265.8400000073	195	43	200	image/gif	Image
https://m.media-amazon.com/images/G/01/gno/sprites/new-nav-sprite-global-1x_blueheaven-account._CB658093420_.png	h2	1186.8460001424	1194.5340000093	11284	10482	200	image/png	Image
https://s.amazon-adsystem.com/iui3?d=3p-hbg&ex-src=amazon.com&ex-hargs=v%3D1.0%3Bc%3D3742050445841%3Bp%3Db2df8be3-26e4-84e4-b195-25f03e79aa44	http/1.1	1202.188000083	1619.0579999238	838	0	302	text/plain
https://fls-na.amazon.com/1/4167132/1/OP/?id=b2df8be3-26e4-84e4-b195-25f03e79aa44&type=6	h2	1208.2910002209	1537.4659998342	195	43	200	image/gif	Image
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/prime_logo_White._CB646659517_.png	h2	1208.4380001761	1221.20800009	3348	2548	200	image/png	Image
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/Prime_Delivery_Illustration_2x._CB645485674_.png	h2	1208.5979999974	1234.0689999983	80174	79345	200	image/png	Image
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/Prime_Video_Illustration_2x._CB644236701_.png	h2	1208.8239998557	1222.2489998676	68166	67168	200	image/png	Image
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/Prime_Music_Illustration_2x._CB646103085_.png	h2	1209.2740000226	1222.6430000737	67712	66890	200	image/png	Image
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/Prime_Gaming2x._CB655600387_.png	h2	1209.5269998536	1220.9540000185	1740	946	200	image/png	Image
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/Prime_Deals2x._CB655600387_.png	h2	1209.6719997935	1220.3460000455	1696	903	200	image/png	Image
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/Prime_Pharmacy2x._CB655600387_.png	h2	1210.3459998034	1227.2490002215	1313	760	200	image/png	Image
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/Prime_Reading2x._CB655600387_.png	h2	1210.551999975	1223.1820002198	1344	548	200	image/png	Image
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/Prime_Photos2x._CB654453160_.png	h2	1210.6780000031	1222.9470000602	1536	740	200	image/png	Image
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/Prime_Wardrobe2x._CB655600387_.png	h2	1210.9010000713	1227.9440001585	1549	752	200	image/png	Image
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/amazon_prime_faq_dropdown_expand._CB660022763_.png	h2	1211.0339999199	1224.6130001731	816	263	200	image/png	Image
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/amazon_prime_faq_dropdown_collapse._CB660022763_.png	h2	1211.2549999729	1223.4510001726	1014	178	200	image/png	Image
https://assoc-na.associates-amazon.com/abid/um?s=138-5895520-9657664&m=ATVPDKIKX0DER	http/1.1	1211.3950001076	1650.5189999007	343	0	200	text/plain	Image
https://images-na.ssl-images-amazon.com/images/I/61NeHXhGwSL.js?AUIClients/AmazonUIjQuery&KK9dlo3A	h2	1243.0030000396	1256.9800000638	30245	93385	200	application/x-javascript	Script
https://images-na.ssl-images-amazon.com/images/I/11Y+5x+kkTL._RC%7C51fH61+ExwL.js,11yKORv-GTL.js,11giXtZCwVL.js,31aYV8Ve4wL.js,01VRMV3FBdL.js,21SDJtBU-PL.js,01E8f3KV-NL.js,11rRjDLdAVL.js,516j7qaWchL.js,11UdUjBLtPL.js,11aKqyRXooL.js,11OREnu1epL.js,11qVTZscrRL.js,21ssiLNIZvL.js,0190vxtlzcL.js,61KJnVMUbNL.js,01JYHc2oIlL.js,31-MbZeXPYL.js,31J9sEK3CtL.js,11bEz2VIYrL.js,31dreCHeIuL.js,01qkmZhGmAL.js,01wGRCg6A5L.js_.js?AUIClients/AmazonUI	h2	1247.6030001417	1262.9309999757	69169	278458	200	application/x-javascript	Script
https://images-na.ssl-images-amazon.com/images/I/51SrwqaWgEL.js?AUIClients/CardJsRuntimeBuzzCopyBuild	h2	1247.7560001425	1257.6970001683	14124	49974	200	application/x-javascript	Script
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/Prime_PrimeDay_Mobile_cropped2x._CB655954568_.png	h2	1259.0330000967	1273.9420002326	324779	324223	200	image/png	Image
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/AmazonEmberDisplay_W_Bd._CB669813691_.woff	h2	1260.2699999698	1276.1539998464	54301	53732	200	application/x-font-woff	Font
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/AmazonEmberDisplay_W_Rg._CB669814301_.woff	h2	1260.3919999674	1271.7510000803	54492	53488	200	application/x-font-woff	Font
https://m.media-amazon.com/images/S/sash/KFPk-9IF4FqAqY-.woff2	h2	1260.5869998224	1270.1429999433	17236	16460	200	application/font-woff2	Font
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/AmazonEmber_W_Rg._CB669813082_.woff	h2	1260.7539999299	1276.5830000862	89581	88588	200	application/x-font-woff	Font
https://m.media-amazon.com/images/G/01/marketing/prime/detail_page/Sprites_2x._CB485927434_.png	h2	1290.2040001936	1299.3310000747	33272	32531	200	image/png	Image
https://m.media-amazon.com/images/G/01/prime/detail_page/JS/en_US/amazonprime_page_fallback_template._CB444124796_.js	h2	1304.5000000857	1317.4149999395	3869	10098	200	application/x-javascript	Script
https://images-na.ssl-images-amazon.com/images/I/41IjdjP7xZL._RC%7C41fT-WQ942L.js_.js?AUIClients/NavMobileAssets-all&ZDLVZMvf	h2	1314.0600002371	1322.3939999007	15848	55799	200	application/x-javascript	Script
https://images-na.ssl-images-amazon.com/images/I/01CMyuQ8OQL.js?AUIClients/InternationalCustomerPreferencesNavMobileAssets	h2	1314.2550000921	1332.6520002447	962	715	200	application/x-javascript	Script
https://images-na.ssl-images-amazon.com/images/I/3139RQ5qhCL.js?AUIClients/GlowToasterAssets&8Yzq0+SL	h2	1314.6620001644	1326.7609998584	4391	14697	200	application/x-javascript	Script
https://images-na.ssl-images-amazon.com/images/I/01QvReFeJyL._RC%7C01phmzCOwJL.js,01eOvPdxG7L.js,61hN+hLaaAL.js_.js?AUIClients/RetailSearchAutocompleteAssets&obsNFvbR	h2	1314.9879998527	1337.3779999092	26832	109323	200	application/x-javascript	Script
https://images-na.ssl-images-amazon.com/images/I/41UDgWP9JYL.js?AUIClients/AmazonWebAppAssets	h2	1315.3329999186	1332.212000154	5431	18220	200	application/x-javascript	Script
https://m.media-amazon.com/images/G/01/csm/showads.v2.js?adtag=csm&adflag=-google-adsense.	h2	1428.0389999039	1437.0559998788	796	23	200	application/x-javascript	Fetch
https://www.amazon.com/portal-migration/hz/glow/get-rendered-toaster?pageType=PrimeLandingPageHorizonte&aisTransitionState=in&rancorLocationSource=REALM_DEFAULT&_=1665246734354	h2	1483.8530002162	1649.4240001775	1800	2333	200	text/html	XHR
https://www.amazon.com/cross_border_interstitial/render	h2	1492.1050001867	1614.3809999339	580	0	200	text/html	XHR
https://www.amazon.com/gp/navigation/ajax/generic.html?ajaxTemplate=hMenuFirstLayer&pageType=PrimeLandingPageHorizonte&hmDataAjaxHint=1&isFreshCustomer=false&isPrimeMember=false&isPrimeDay=false&isBackup=false&firstName=&navDeviceType=mobile&hashCustomerAndSessionId=f7e350b1c96f2d6563932493d4e4902a77a27c26&isExportMode=true&environmentVFI=AmazonNavigationCards%2Fdevelopment%40B6097992874-AL2_x86_64&languageCode=en_US&isInlineHMenuEnabled=1	h2	1511.3630001433	1669.5820000023	4155	12877	200	text/html	XHR
https://s.amazon-adsystem.com/iui3?d=3p-hbg&ex-src=amazon.com&ex-hargs=v%3D1.0%3Bc%3D3742050445841%3Bp%3Db2df8be3-26e4-84e4-b195-25f03e79aa44&dcc=t	http/1.1	1619.5080000907	1982.0530000143	855	43	200	image/gif	Image
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https://m.media-amazon.com/images/S/sash/pDxWAF1pBB0dzGB.woff2	h2	2009.2199998908	2029.0200002491	17591	16616	200	application/font-woff2	Font
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https://m.media-amazon.com/images/S/sash/VjTR4RqBzY0mUYx.woff2	h2	2009.9080000073	2021.7940001749	22107	21508	200	application/font-woff2	Font
https://m.media-amazon.com/images/S/sash/WOnTLzkiaEccV7F.woff2	h2	2010.1040001027	2020.7560001872	18135	17336	200	application/font-woff2	Font
https://m.media-amazon.com/images/S/sash/2SazJx$EeTHfhMN.woff2	h2	2010.3859999217	2021.1220001802	18247	17448	200	application/font-woff2	Font
https://m.media-amazon.com/images/S/sash/ozb5-CLHQWI6Soc.woff2	h2	2010.522000026	2032.3879998177	30024	29240	200	application/font-woff2	Font
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https://completion.amazon.com/api/2017/suggestions	http/1.1	2014.5350000821	2694.5040002465	277	0	204	text/plain	XHR
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https://unagi-na.amazon.com/1/events/com.amazon.csm.nexusclient.prod		2433.6140002124	2435.7059998438	0	0	-1		Ping
https://fls-na.amazon.com/1/batch/1/OE/		3096.0209998302	3098.6730000004	0	0	-1		Ping
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Show Details

Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.

Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.

Tasks
Below is a list of the top-level main thread tasks that executed during page load.

Start Time (Ms)	End Time (Ms)
1149.946	16.9
1167.125	6.911
1187.203	5.641
1192.874	9.78
1203.626	23.644
1227.295	8.552
1254.78	17.694
1284.51	15.025
1318.639	32.038
1350.729	8.069
1358.915	5.88
1367.438	40.901
1414.849	34.532
1466.994	7.472
1474.476	11.348
1489.453	23.317
1659.889	25.837
1685.746	21.72
1707.488	12.972
1721.031	24.304
1746.624	8.316
1763.999	7.431
1780.783	7.564
1797.273	8.227
1813.925	7.34
1830.802	8.15
1847.255	7.257
1865.275	7.973
1880.734	6.171
1897.48	8.567
1914.124	9.337
1931.058	8.599
1947.192	9.874
1964.09	9.638
1980.547	7.437
1989.069	15.748
2007.947	8.442
2021.082	9.733
2045.609	40.58
2086.243	5.338
2099.22	8.454
2147.138	5.196
2697.789	5.873
4624.724	19.447

Show Details

Diagnostics
Below is a collection of useful page vitals.
View Data

Metrics
Below is a collection of metrics.
View Data

Script Treemap Data
Provide as required, for treemap app.

Other

Eliminate render-blocking resources
Resources, such as JavaScript and style sheets, can block the first paint of the page. Amazonprime.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.

Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Amazonprime.com should consider minifying CSS files.

Minify JavaScript
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Amazonprime.com should consider minifying JS files.

Reduce unused CSS — Potential savings of 34 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Amazonprime.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.

URL	Transfer Size (Bytes)	Potential Savings (Bytes)
https://images-na.ssl-images-amazon.com/images/I/11OrJUma5UL._RC%7C01rXlRztnIL.css,41I7gAYVFpL.css,31J+zs+mpwL.css,11+5Zkv0+pL.css,01NtHviPbnL.css,0131vqwP5UL.css,310ooOGCdhL.css,11o2wHvvdBL.css,01i9N7e-hBL.css,1180jeqVbNL.css,11ADf9L1OdL.css,01IdKcBuAdL.css,019pz6QNQ6L.css,01wLsDqViEL.css,11f4gsSl6ZL.css,017oxx82kUL.css,41tu2pCE83L.css,01B-YPN7k2L.css,21oG72d3W-L.css,21av6WXnrdL.css,11hcDsGAR1L.css,21AL2IbGWYL.css,01Zit5mlZtL.css,01CFUgsA-YL.css,31F3v+EyntL.css,013ZbRX2A7L.css,112j6WRt7cL.css,219k7gEqxTL.css,11VvAxw559L.css,01dAcTnyByL.css,11Dg5X2FOfL.css,21m6nqVwQ7L.css,11XldXvWmcL.css,01vd5lqeZUL.css,21Ho6cJWf-L.css,11pA-LAYEML.css,11FImvIW68L.css,11Ty7A6HeXL.css,01890+Vwk8L.css,011taseCFPL.css,11eI5SJms1L.css,01cbS3UK11L.css,21NT16wTRyL.css,01INc4pyFRL.css_.css?AUIClients/AmazonUI#mobile.us.not-trident	36386	35167

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Efficiently encode images
Unoptimized images can consume more cellular data than what is necessary.

Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.

Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.

Initial server response time was short — Root document took 590 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.

URL	Time Spent (Ms)
https://www.amazon.com/amazonprime/?sr=53-1	591.884

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Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Amazonprime.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.

Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.

Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.

Avoid serving legacy JavaScript to modern browsers — Potential savings of 25 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.

URL	Potential Savings (Bytes)
https://images-na.ssl-images-amazon.com/images/I/31PaR7mjhbL.js	10374
https://images-na.ssl-images-amazon.com/images/I/01QvReFeJyL._RC%7C01phmzCOwJL.js,01eOvPdxG7L.js,61hN+hLaaAL.js_.js?AUIClients/RetailSearchAutocompleteAssets&obsNFvbR	7900
https://m.media-amazon.com/images/G/01/prime/detail_page/JS/en_US/amazonprime_page_fallback_template._CB444124796_.js	7486

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Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.

Avoids enormous network payloads — Total size was 1,283 KiB
Large network payloads can cost users money and are linked to long load times.

URL	Transfer Size (Bytes)
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/Prime_PrimeDay_Mobile_cropped2x._CB655954568_.png	324779
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/AmazonEmber_W_Rg._CB669813082_.woff	89581
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/Prime_Delivery_Illustration_2x._CB645485674_.png	80174
https://images-na.ssl-images-amazon.com/images/I/11Y+5x+kkTL._RC%7C51fH61+ExwL.js,11yKORv-GTL.js,11giXtZCwVL.js,31aYV8Ve4wL.js,01VRMV3FBdL.js,21SDJtBU-PL.js,01E8f3KV-NL.js,11rRjDLdAVL.js,516j7qaWchL.js,11UdUjBLtPL.js,11aKqyRXooL.js,11OREnu1epL.js,11qVTZscrRL.js,21ssiLNIZvL.js,0190vxtlzcL.js,61KJnVMUbNL.js,01JYHc2oIlL.js,31-MbZeXPYL.js,31J9sEK3CtL.js,11bEz2VIYrL.js,31dreCHeIuL.js,01qkmZhGmAL.js,01wGRCg6A5L.js_.js?AUIClients/AmazonUI	69169
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/Prime_Video_Illustration_2x._CB644236701_.png	68166
https://www.amazon.com/amazonprime/?sr=53-1	67806
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/Prime_Music_Illustration_2x._CB646103085_.png	67712
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/AmazonEmberDisplay_W_Rg._CB669814301_.woff	54492
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/AmazonEmberDisplay_W_Bd._CB669813691_.woff	54301
https://m.media-amazon.com/images/G/01/marketing/prime/detail_page/Sprites_2x._CB485927434_.png	33272

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Uses efficient cache policy on static assets — 25 resources found
Amazonprime.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.

URL	Cache TTL (Ms)	Transfer Size (Bytes)
https://www.amazon.com/rd/uedata?at&v=0.230536.0&id=NJYV184NCHQ0S7Z4A98J&m=1&sc=csa:browserQuiteMut&pc=3457&at=3457&t=1665246737496&csmtags=aui:sw:browser:unregister:supported\|browserQuiteMut&pty=PrimeLandingPageHorizonte&spty=Landing&pti=undefined&tid=NJYV184NCHQ0S7Z4A98J&aftb=1	0	681
https://www.amazon.com/rd/uedata?at&v=0.230536.0&id=NJYV184NCHQ0S7Z4A98J&m=1&sc=csa:lcp&lcp=203&pc=837&at=837&t=1665246734876&pty=PrimeLandingPageHorizonte&spty=Landing&pti=undefined&tid=NJYV184NCHQ0S7Z4A98J&aftb=1	0	681
https://www.amazon.com/rd/uedata?at&v=0.230536.0&id=NJYV184NCHQ0S7Z4A98J&m=1&sc=csa:vl90&vl90=517&pc=3465&at=3465&t=1665246737504&pty=PrimeLandingPageHorizonte&spty=Landing&pti=undefined&tid=NJYV184NCHQ0S7Z4A98J&aftb=1	0	680
https://www.amazon.com/rd/uedata?ld&v=0.230536.0&id=NJYV184NCHQ0S7Z4A98J&sw=360&sh=640&vw=360&vh=640&m=1&sc=NJYV184NCHQ0S7Z4A98J&ue=5&bb=41&ns=57&ne=78&be=256&fp=77&fcp=77&pc=821&tc=-1168&na_=-1168&ul_=-1665246734039&_ul=-1665246734039&rd_=-1665246734039&_rd=-1665246734039&fe_=-615&lk_=-615&_lk=-615&co_=-615&_co=-615&sc_=-1665246734039&rq_=-615&rs_=-24&_rs=-24&dl_=-16&di_=299&de_=299&_de=306&_dc=821&ld_=821&_ld=-1665246734039&ntd=0&ty=0&rc=0&hob=1&hoe=5&ld=822&t=1665246734861&ctb=1&rt=__ld:41-9-5-17-6-16-1&csmtags=aui\|aui:aui_build_date:3.22.2-2022-10-06\|mutObsYes\|mutObsActive\|fls-na-amazon-com\|perfYes\|fy_cdn_fr\|fy_cdn_mp\|awa:website\|awa:wpn:unsupported\|awa:wpn:unsupported:sw_no_ctlr\|adblk_no\|aui:sw:page_proxy:no_ctrl\|aui:ajax&viz=visible:5&pty=PrimeLandingPageHorizonte&spty=Landing&pti=undefined&tid=NJYV184NCHQ0S7Z4A98J&aftb=1	0	680
https://www.amazon.com/rd/uedata?at&v=0.230536.0&id=NJYV184NCHQ0S7Z4A98J&m=1&sc=csa:si&si=170&pc=3467&at=3467&t=1665246737506&pty=PrimeLandingPageHorizonte&spty=Landing&pti=undefined&tid=NJYV184NCHQ0S7Z4A98J&aftb=1	0	517
https://www.amazon.com/rd/uedata?at&v=0.230536.0&id=NJYV184NCHQ0S7Z4A98J&m=1&sc=csa:atfsi&atfsi=170&pc=3467&at=3467&t=1665246737506&pty=PrimeLandingPageHorizonte&spty=Landing&pti=undefined&tid=NJYV184NCHQ0S7Z4A98J&aftb=1	0	516
https://www.amazon.com/rd/uedata?at&v=0.230536.0&id=NJYV184NCHQ0S7Z4A98J&m=1&sc=csa:vl50&vl50=80&pc=3465&at=3465&t=1665246737504&pty=PrimeLandingPageHorizonte&spty=Landing&pti=undefined&tid=NJYV184NCHQ0S7Z4A98J&aftb=1	0	516
https://www.amazon.com/rd/uedata?at&v=0.230536.0&id=NJYV184NCHQ0S7Z4A98J&m=1&sc=csa:endVL&pc=3466&at=3466&t=1665246737505&csmtags=endVL&pty=PrimeLandingPageHorizonte&spty=Landing&pti=undefined&tid=NJYV184NCHQ0S7Z4A98J&aftb=1	0	484
https://www.amazon.com/rd/uedata?at&v=0.230536.0&id=NJYV184NCHQ0S7Z4A98J&m=1&sc=csa:startVL&pc=3463&at=3463&t=1665246737502&csmtags=startVL&pty=PrimeLandingPageHorizonte&spty=Landing&pti=undefined&tid=NJYV184NCHQ0S7Z4A98J&aftb=1	0	484
https://www.amazon.com/rd/uedata?at&v=0.230536.0&id=NJYV184NCHQ0S7Z4A98J&m=1&sc=csa:vl100&vl100=517&pc=3466&at=3466&t=1665246737505&pty=PrimeLandingPageHorizonte&spty=Landing&pti=undefined&tid=NJYV184NCHQ0S7Z4A98J&aftb=1	0	484
https://assoc-na.associates-amazon.com/abid/um?s=138-5895520-9657664&m=ATVPDKIKX0DER	0	343
https://fls-na.amazon.com/1/4167132/1/OP/?id=b2df8be3-26e4-84e4-b195-25f03e79aa44&type=6	0	195
https://fls-na.amazon.com/1/batch/1/OP/ATVPDKIKX0DER:138-5895520-9657664:NJYV184NCHQ0S7Z4A98J$uedata=s:%2Frd%2Fuedata%3Fat%26v%3D0.230536.0%26id%3DNJYV184NCHQ0S7Z4A98J%26m%3D1%26sc%3Dcsa%3Aatfsi%26atfsi%3D170%26pc%3D3467%26at%3D3467%26t%3D1665246737506%26pty%3DPrimeLandingPageHorizonte%26spty%3DLanding%26pti%3Dundefined%26tid%3DNJYV184NCHQ0S7Z4A98J%26aftb%3D1:3468	0	195
https://fls-na.amazon.com/1/batch/1/OP/ATVPDKIKX0DER:138-5895520-9657664:NJYV184NCHQ0S7Z4A98J$uedata=s:%2Frd%2Fuedata%3Fat%26v%3D0.230536.0%26id%3DNJYV184NCHQ0S7Z4A98J%26m%3D1%26sc%3Dcsa%3AbrowserQuiteMut%26pc%3D3457%26at%3D3457%26t%3D1665246737496%26csmtags%3Daui%3Asw%3Abrowser%3Aunregister%3Asupported%7CbrowserQuiteMut%26pty%3DPrimeLandingPageHorizonte%26spty%3DLanding%26pti%3Dundefined%26tid%3DNJYV184NCHQ0S7Z4A98J%26aftb%3D1:3457	0	195
https://fls-na.amazon.com/1/batch/1/OP/ATVPDKIKX0DER:138-5895520-9657664:NJYV184NCHQ0S7Z4A98J$uedata=s:%2Frd%2Fuedata%3Fat%26v%3D0.230536.0%26id%3DNJYV184NCHQ0S7Z4A98J%26m%3D1%26sc%3Dcsa%3AendVL%26pc%3D3466%26at%3D3466%26t%3D1665246737505%26csmtags%3DendVL%26pty%3DPrimeLandingPageHorizonte%26spty%3DLanding%26pti%3Dundefined%26tid%3DNJYV184NCHQ0S7Z4A98J%26aftb%3D1:3467	0	195
https://fls-na.amazon.com/1/batch/1/OP/ATVPDKIKX0DER:138-5895520-9657664:NJYV184NCHQ0S7Z4A98J$uedata=s:%2Frd%2Fuedata%3Fat%26v%3D0.230536.0%26id%3DNJYV184NCHQ0S7Z4A98J%26m%3D1%26sc%3Dcsa%3Alcp%26lcp%3D203%26pc%3D837%26at%3D837%26t%3D1665246734876%26pty%3DPrimeLandingPageHorizonte%26spty%3DLanding%26pti%3Dundefined%26tid%3DNJYV184NCHQ0S7Z4A98J%26aftb%3D1:838	0	195
https://fls-na.amazon.com/1/batch/1/OP/ATVPDKIKX0DER:138-5895520-9657664:NJYV184NCHQ0S7Z4A98J$uedata=s:%2Frd%2Fuedata%3Fat%26v%3D0.230536.0%26id%3DNJYV184NCHQ0S7Z4A98J%26m%3D1%26sc%3Dcsa%3Asi%26si%3D170%26pc%3D3467%26at%3D3467%26t%3D1665246737506%26pty%3DPrimeLandingPageHorizonte%26spty%3DLanding%26pti%3Dundefined%26tid%3DNJYV184NCHQ0S7Z4A98J%26aftb%3D1:3467	0	195
https://fls-na.amazon.com/1/batch/1/OP/ATVPDKIKX0DER:138-5895520-9657664:NJYV184NCHQ0S7Z4A98J$uedata=s:%2Frd%2Fuedata%3Fat%26v%3D0.230536.0%26id%3DNJYV184NCHQ0S7Z4A98J%26m%3D1%26sc%3Dcsa%3AstartVL%26pc%3D3463%26at%3D3463%26t%3D1665246737502%26csmtags%3DstartVL%26pty%3DPrimeLandingPageHorizonte%26spty%3DLanding%26pti%3Dundefined%26tid%3DNJYV184NCHQ0S7Z4A98J%26aftb%3D1:3463	0	195
https://fls-na.amazon.com/1/batch/1/OP/ATVPDKIKX0DER:138-5895520-9657664:NJYV184NCHQ0S7Z4A98J$uedata=s:%2Frd%2Fuedata%3Fat%26v%3D0.230536.0%26id%3DNJYV184NCHQ0S7Z4A98J%26m%3D1%26sc%3Dcsa%3Avl100%26vl100%3D517%26pc%3D3466%26at%3D3466%26t%3D1665246737505%26pty%3DPrimeLandingPageHorizonte%26spty%3DLanding%26pti%3Dundefined%26tid%3DNJYV184NCHQ0S7Z4A98J%26aftb%3D1:3466	0	195
https://fls-na.amazon.com/1/batch/1/OP/ATVPDKIKX0DER:138-5895520-9657664:NJYV184NCHQ0S7Z4A98J$uedata=s:%2Frd%2Fuedata%3Fat%26v%3D0.230536.0%26id%3DNJYV184NCHQ0S7Z4A98J%26m%3D1%26sc%3Dcsa%3Avl50%26vl50%3D80%26pc%3D3465%26at%3D3465%26t%3D1665246737504%26pty%3DPrimeLandingPageHorizonte%26spty%3DLanding%26pti%3Dundefined%26tid%3DNJYV184NCHQ0S7Z4A98J%26aftb%3D1:3465	0	195
https://fls-na.amazon.com/1/batch/1/OP/ATVPDKIKX0DER:138-5895520-9657664:NJYV184NCHQ0S7Z4A98J$uedata=s:%2Frd%2Fuedata%3Fat%26v%3D0.230536.0%26id%3DNJYV184NCHQ0S7Z4A98J%26m%3D1%26sc%3Dcsa%3Avl90%26vl90%3D517%26pc%3D3465%26at%3D3465%26t%3D1665246737504%26pty%3DPrimeLandingPageHorizonte%26spty%3DLanding%26pti%3Dundefined%26tid%3DNJYV184NCHQ0S7Z4A98J%26aftb%3D1:3466	0	195
https://fls-na.amazon.com/1/batch/1/OP/ATVPDKIKX0DER:138-5895520-9657664:NJYV184NCHQ0S7Z4A98J$uedata=s:%2Frd%2Fuedata%3Fld%26v%3D0.230536.0%26id%3DNJYV184NCHQ0S7Z4A98J%26sc0%3Dportal-bb%26pc0%3D2%26ld0%3D2%26t0%3D1665246734082%26sc1%3Daui%3Asw%3Appft%3Acallback_ricb%26bb1%3D69%26pc1%3D350%26ld1%3D350%26t1%3D1665246734389%26sc2%3DcsmCELLSframework%26bb2%3D262%26pc2%3D262%26ld2%3D262%26t2%3D1665246734301%26sc3%3DcsmCELLSpdm%26bb3%3D262%26pc3%3D264%26ld3%3D264%26t3%3D1665246734303%26sc4%3DcsmCELLSvpm%26bb4%3D264%26pc4%3D264%26ld4%3D264%26t4%3D1665246734303%26sc5%3DcsmCELLSfem%26bb5%3D264%26pc5%3D265%26ld5%3D265%26t5%3D1665246734304%26sc6%3Due_sushi_v1%26bb6%3D265%26pc6%3D266%26ld6%3D266%26t6%3D1665246734305%26sc7%3Dwebsite%26pc7%3D284%26ld7%3D284%26t7%3D1665246734323%26sc8%3Dwpn%3Aunsupported%26pc8%3D286%26ld8%3D286%26t8%3D1665246734325%26sc9%3Dwpn%3Aunsupported%3Asw_no_ctlr%26pc9%3D286%26ld9%3D286%26t9%3D1665246734325%26sc10%3Dglow-toaster-api-timer-MOBILE%26bb10%3D315%26pc10%3D517%26ld10%3D517%26t10%3D1665246734556%26ctb%3D1:826	0	195
https://fls-na.amazon.com/1/batch/1/OP/ATVPDKIKX0DER:138-5895520-9657664:NJYV184NCHQ0S7Z4A98J$uedata=s:%2Frd%2Fuedata%3Fld%26v%3D0.230536.0%26id%3DNJYV184NCHQ0S7Z4A98J%26sw%3D360%26sh%3D640%26vw%3D360%26vh%3D640%26m%3D1%26sc%3DNJYV184NCHQ0S7Z4A98J%26ue%3D5%26bb%3D41%26ns%3D57%26ne%3D78%26be%3D256%26fp%3D77%26fcp%3D77%26pc%3D821%26tc%3D-1168%26na_%3D-1168%26ul_%3D-1665246734039%26_ul%3D-1665246734039%26rd_%3D-1665246734039%26_rd%3D-1665246734039%26fe_%3D-615%26lk_%3D-615%26_lk%3D-615%26co_%3D-615%26_co%3D-615%26sc_%3D-1665246734039%26rq_%3D-615%26rs_%3D-24%26_rs%3D-24%26dl_%3D-16%26di_%3D299%26de_%3D299%26_de%3D306%26_dc%3D821%26ld_%3D821%26_ld%3D-1665246734039%26ntd%3D0%26ty%3D0%26rc%3D0%26hob%3D1%26hoe%3D5%26ld%3D822%26t%3D1665246734861%26ctb%3D1%26rt%3D__ld%3A41-9-5-17-6-16-1%26csmtags%3Daui%7Caui%3Aaui_build_date%3A3.22.2-2022-10-06%7CmutObsYes%7CmutObsActive%7Cfls-na-amazon-com%7CperfYes%7Cfy_cdn_fr%7Cfy_cdn_mp%7Cawa%3Awebsite%7Cawa%3Awpn%3Aunsupported%7Cawa%3Awpn%3Aunsupported%3Asw_no_ctlr%7Cadblk_no%7Caui%3Asw%3Apage_proxy%3Ano_ctrl%7Caui%3Aajax%26viz%3Dvisible%3A5%26pty%3DPrimeLandingPageHorizonte%26spty%3DLanding%26pti%3Dundefined%26tid%3DNJYV184NCHQ0S7Z4A98J%26aftb%3D1:826	0	195
https://fls-na.amazon.com/1/batch/1/OP/ATVPDKIKX0DER:138-5895520-9657664:NJYV184NCHQ0S7Z4A98J$uedata=s:%2Frd%2Fuedata%3Fstaticb%26id%3DNJYV184NCHQ0S7Z4A98J:0	0	195
https://c.amazon-adsystem.com/bao-csm/forensics/a9-tq-forensics-incremental.min.js	86400000	9679

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Avoids an excessive DOM size — 664 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.

Statistic	Element	Value
Total DOM Elements		664
Maximum DOM Depth	Learn More	16
Maximum Child Elements	div#hmenu-canvas > div#hmenu-content > ul.hmenu > ul.hmenu-compress-section	59

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Avoid chaining critical requests — 9 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Amazonprime.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.

Keep request counts low and transfer sizes small — 82 requests • 1,283 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.

Resource Type	Requests	Transfer Size (Bytes)
Total	82	1313981
Image	41	630270
Font	11	374592
Script	11	186059
Document	1	67806
Stylesheet	5	45402
Other	13	9852
Media	0	0
Third-party	7	12778

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Minimize third-party usage — Third-party code blocked the main thread for 160 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.

Third-Party	Transfer Size (Bytes)	Main-Thread Blocking Time (Ms)
SHOW DETAILS	217913	147.728
SHOW DETAILS	11372	9.336

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Lazy load third-party resources with facades
Consider replacing third-party embeds with a facade until they are required (use lazy loading).

Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.

Element
New members, try Prime free for 30 days

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Largest Contentful Paint image was not lazily loaded
Above-the-fold images that are lazily loaded render later in the page lifecycle, which can delay the largest contentful paint.

Avoid large layout shifts — 4 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.

Element	CLS Contribution
New members, try Prime free for 30 days Free delivery, award-winning TV, exclus…	0.080014801025391
New members, try Prime free for 30 days Free delivery, award-winning TV, exclus…	0.04487361907959
div#prime-hero-main-content > div#prime-header-CTA > form.a-spacing-base > div.prime-signup-button	0.0010527356465658
Check out what's included: Fast, free delivery Enjoy fast, free delivery, just …	0.0006103515625

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Avoid long main-thread tasks — 10 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.

URL	Start Time (Ms)	Duration (Ms)
https://www.amazon.com/amazonprime/?sr=53-1	2405	138
https://www.amazon.com/amazonprime/?sr=53-1	2543	87
https://images-na.ssl-images-amazon.com/images/I/51SrwqaWgEL.js?AUIClients/CardJsRuntimeBuzzCopyBuild	5370	82
https://c.amazon-adsystem.com/bao-csm/forensics/a9-tq-forensics-incremental.min.js	6710	81
https://images-na.ssl-images-amazon.com/images/I/61NeHXhGwSL.js?AUIClients/AmazonUIjQuery&KK9dlo3A	5796	78
https://www.amazon.com/amazonprime/?sr=53-1	2190	68
https://images-na.ssl-images-amazon.com/images/I/61NeHXhGwSL.js?AUIClients/AmazonUIjQuery&KK9dlo3A	4170	64
https://images-na.ssl-images-amazon.com/images/I/61NeHXhGwSL.js?AUIClients/AmazonUIjQuery&KK9dlo3A	5717	63
https://images-na.ssl-images-amazon.com/images/I/11Y+5x+kkTL._RC%7C51fH61+ExwL.js,11yKORv-GTL.js,11giXtZCwVL.js,31aYV8Ve4wL.js,01VRMV3FBdL.js,21SDJtBU-PL.js,01E8f3KV-NL.js,11rRjDLdAVL.js,516j7qaWchL.js,11UdUjBLtPL.js,11aKqyRXooL.js,11OREnu1epL.js,11qVTZscrRL.js,21ssiLNIZvL.js,0190vxtlzcL.js,61KJnVMUbNL.js,01JYHc2oIlL.js,31-MbZeXPYL.js,31J9sEK3CtL.js,11bEz2VIYrL.js,31dreCHeIuL.js,01qkmZhGmAL.js,01wGRCg6A5L.js_.js?AUIClients/AmazonUI	5145	52
https://images-na.ssl-images-amazon.com/images/I/61NeHXhGwSL.js?AUIClients/AmazonUIjQuery&KK9dlo3A	5874	52

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Avoid non-composited animations — 3 animated elements found
It is recommended to avoid non-composited animations which are often janky and increase CLS.

Element	Name
div
div.glow-toaster-footer > span.a-button > span.a-button-inner > input.a-button-input
div.glow-toaster-footer > span.a-button > span.a-button-inner > input.a-button-input

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Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of amazonprime.com on mobile screens.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.

Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Metrics

Time to Interactive — 6.9 s
The time taken for the page to become fully interactive.

Speed Index — 4.7 s
The time taken for the page contents to be visibly populated.

Cumulative Layout Shift — 0.127
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Other

Properly size images — Potential savings of 157 KiB
Images can slow down the page's load time. Amazonprime.com should consider serving more appropriate-sized images.

URL	Resource Size (Bytes)	Potential Savings (Bytes)
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/Prime_Delivery_Illustration_2x._CB645485674_.png	79345	59829
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/Prime_Video_Illustration_2x._CB644236701_.png	67168	50647
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/Prime_Music_Illustration_2x._CB646103085_.png	66890	50437

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Defer offscreen images — Potential savings of 10 KiB
Time to Interactive can be slowed down by resources on the page. Amazonprime.com should consider lazy-loading offscreen and hidden images.

URL	Resource Size (Bytes)	Potential Savings (Bytes)
https://m.media-amazon.com/images/G/01/gno/sprites/new-nav-sprite-global-1x_blueheaven-account._CB658093420_.png	10482	10482

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Reduce unused JavaScript — Potential savings of 47 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.

URL	Transfer Size (Bytes)	Potential Savings (Bytes)
https://images-na.ssl-images-amazon.com/images/I/11Y+5x+kkTL._RC%7C51fH61+ExwL.js,11yKORv-GTL.js,11giXtZCwVL.js,31aYV8Ve4wL.js,01VRMV3FBdL.js,21SDJtBU-PL.js,01E8f3KV-NL.js,11rRjDLdAVL.js,516j7qaWchL.js,11UdUjBLtPL.js,11aKqyRXooL.js,11OREnu1epL.js,11qVTZscrRL.js,21ssiLNIZvL.js,0190vxtlzcL.js,61KJnVMUbNL.js,01JYHc2oIlL.js,31-MbZeXPYL.js,31J9sEK3CtL.js,11bEz2VIYrL.js,31dreCHeIuL.js,01qkmZhGmAL.js,01wGRCg6A5L.js_.js?AUIClients/AmazonUI	69169	48441

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Reduce JavaScript execution time — 1.4 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.

URL	Total CPU Time (Ms)	Script Evaluation (Ms)	Script Parse (Ms)
https://www.amazon.com/amazonprime/?sr=53-1	1768.668	485.26	56.828
Unattributable	358.084	13.752	0.488
https://images-na.ssl-images-amazon.com/images/I/61NeHXhGwSL.js?AUIClients/AmazonUIjQuery&KK9dlo3A	294.28	190.896	5.416
https://images-na.ssl-images-amazon.com/images/I/11Y+5x+kkTL._RC%7C51fH61+ExwL.js,11yKORv-GTL.js,11giXtZCwVL.js,31aYV8Ve4wL.js,01VRMV3FBdL.js,21SDJtBU-PL.js,01E8f3KV-NL.js,11rRjDLdAVL.js,516j7qaWchL.js,11UdUjBLtPL.js,11aKqyRXooL.js,11OREnu1epL.js,11qVTZscrRL.js,21ssiLNIZvL.js,0190vxtlzcL.js,61KJnVMUbNL.js,01JYHc2oIlL.js,31-MbZeXPYL.js,31J9sEK3CtL.js,11bEz2VIYrL.js,31dreCHeIuL.js,01qkmZhGmAL.js,01wGRCg6A5L.js_.js?AUIClients/AmazonUI	263.168	179.008	17.448
https://c.amazon-adsystem.com/bao-csm/forensics/a9-tq-forensics-incremental.min.js	191.144	156.812	2.564
https://images-na.ssl-images-amazon.com/images/I/51SrwqaWgEL.js?AUIClients/CardJsRuntimeBuzzCopyBuild	170.688	158.556	3.184
https://images-na.ssl-images-amazon.com/images/I/41IjdjP7xZL._RC%7C41fT-WQ942L.js_.js?AUIClients/NavMobileAssets-all&ZDLVZMvf	163.34	137.184	2.98

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Minimize main-thread work — 3.3 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.

Category	Time Spent (Ms)
Script Evaluation	1355.232
Other	640.052
Rendering	575.48
Style & Layout	467.368
Parse HTML & CSS	143.86
Script Parsing & Compilation	99.192

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Metrics

First Contentful Paint — 3.3 s
The time taken for the first image or text on the page to be rendered.

Largest Contentful Paint — 5.4 s
The timing of the largest text or image that is painted.

Audits

First Meaningful Paint — 4.7 s
The time taken for the primary content of the page to be rendered.

Other

Serve images in next-gen formats — Potential savings of 428 KiB
Consider JPEG 2000, JPEG XR or WebP image formats which provide better compression than PNG and JPEG.

URL	Resource Size (Bytes)	Potential Savings (Bytes)
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/Prime_PrimeDay_Mobile_cropped2x._CB655954568_.png	324223	273769.5
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/Prime_Delivery_Illustration_2x._CB645485674_.png	79345	57156.6
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/Prime_Video_Illustration_2x._CB644236701_.png	67168	47997.1
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/Prime_Music_Illustration_2x._CB646103085_.png	66890	43517.2
https://m.media-amazon.com/images/G/01/marketing/prime/detail_page/Sprites_2x._CB485927434_.png	32531	15590.95

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Avoid multiple page redirects — Potential savings of 1,110 ms
Redirects can cause additional delays before the page can begin loading. Amazonprime.com should avoid multiple or unnecessary page redirects.

URL	Time Spent (Ms)
http://amazonprime.com/	630
https://amazonprime.com/	480
https://www.amazon.com/amazonprime/?sr=53-1	0

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Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.

URL	Potential Savings (Ms)
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/AmazonEmberDisplay_W_Bd._CB669813691_.woff	15.883999876678
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/AmazonEmberDisplay_W_Rg._CB669814301_.woff	11.359000112861
https://m.media-amazon.com/images/S/sash/KFPk-9IF4FqAqY-.woff2	9.5560001209378
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/AmazonEmber_W_Rg._CB669813082_.woff	15.829000156373
https://m.media-amazon.com/images/S/sash/pDxWAF1pBB0dzGB.woff2	19.800000358373
https://m.media-amazon.com/images/S/sash/Dv1WQ5DdeMS5qP7.woff2	9.3330000527203
https://m.media-amazon.com/images/S/sash/VjTR4RqBzY0mUYx.woff2	11.886000167578
https://m.media-amazon.com/images/S/sash/WOnTLzkiaEccV7F.woff2	10.652000084519
https://m.media-amazon.com/images/S/sash/2SazJx$EeTHfhMN.woff2	10.736000258476
https://m.media-amazon.com/images/S/sash/ozb5-CLHQWI6Soc.woff2	21.865999791771
https://m.media-amazon.com/images/S/sash/KwhNPG8Jz-Vz2X7.woff2	10.826999787241

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Does not use passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.

Source
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Avoid `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.

Source
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Image elements do not have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.

URL
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/Prime_Delivery_Illustration_2x._CB645485674_.png
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/Prime_Video_Illustration_2x._CB644236701_.png
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/Prime_Music_Illustration_2x._CB646103085_.png
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/amazon_prime_faq_dropdown_expand._CB660022763_.png
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/amazon_prime_faq_dropdown_expand._CB660022763_.png
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/amazon_prime_faq_dropdown_expand._CB660022763_.png
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/amazon_prime_faq_dropdown_expand._CB660022763_.png
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/amazon_prime_faq_dropdown_expand._CB660022763_.png
https://m.media-amazon.com/images/G/01/prime/marketing/slashPrime/prime_logo_White._CB646659517_.png

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Registers an `unload` listener
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.

Source
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First Contentful Paint (3G) — 6720 ms
The time taken for the first image or text on the page to be rendered while on a 3G network.